Main pic: Table tennis players Darius Knight and Daniel Reed create a sporting spectacle in St Pancras station. Left: Former England No 1 Matthew Syed vs Jean- Philippe Gatien
courses, equipment and club set-up costs, along with support from the ETTA. Building this network of school clubs
is an integral part of a school to club framework and the YST hopes that this initiative will engage those not currently taking part in sport out of school hours. These clubs are intended to attract
and engage young people and give them a sense of belonging within a club setting – encouraging the regular participation that is associated with future community club membership and lifelong participation. The target market for this project is
the 13-19 age group, which, when com- bined with the other projects, gives the ETTA a wide range of age and demo- graphics playing and encountering the sport, and covers the target range of young people aged 13 to 30.
Issue 4 2010 © cybertrek 2010
Social Media Sports Hub Using social media to maximise participa- tion in the higher education (HE) sector, the ETTA is one of the select national governing bodies (NGBs) that currently work with Sport England, facebook and British Universities and Colleges Sport (BUCS) on the collaborative Social Media Sports project. The HE sector has been identified as traditionally encompassing a ‘lost’ age group across many sports. The ETTA has been deliberately differ-
ent from the other NGBs involved in the project – identifying a clear desire to be delivered within social spaces rather than the classic sports hall environment. Ex- amples include within the student union, halls of residence and break out spaces. This is a factor that not all sports can offer, purely due to the nature of specific envi- ronmental and equipment requirements.
Placing tables within social spaces
offers significant advantages in encour- aging students to participate, compared with the traditional sports hall model. The table can become a central social ob- ject, an icebreaker or meeting place for students and provides activity, camarade- rie and an informal level of competition. The ETTA supplies the equipment, the
support and the coaching expertise, while the universities are committed to looking after the tables and running a big event each term, along with regu- larly updating its facebook pages. The focal point of university activities
are joint table tennis and music events run once a term. Event games include
‘beat the robot’ – where each player returns as many balls as possible to the ball-firing robot in one minute; and ‘around the table’ – where 12 people
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