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IN THIS ISSUE FALL 2010


Serving the tree fruit, grape and wine industries of British Columbia, Canada


Published quarterly by OMedia Communications


Publisher and Editor Bryden Winsby bryden@omedia.ca


Horticultural Adviser and Contributing Editor


Peter Waterman peter@omedia.ca


Associate Editor


Judie Steeves judie@omedia.ca Contributors


Pat Bowen, Tracy Clark, Lyonel Doherty, Cheryl Hampson, Eugene Hogue, Sean Kuchta, Susan McIver, Denise Neilsen, Gerry Neilsen, Scott Smith, Gary Strachan, Bill Taylor, Kevin Usher, Ray Johnson


Sales and Marketing Director


Garth Allmand garth@omedia.ca


Advertising Sales Mike Hamm mike@omedia.ca


Graphic Design Buddy Cole


buddy@locoldesign.com


Canada Post Publications Agreement Number 40841579 Mailing Address


Suite 515, 22-2475 Dobbin Road, West Kelowna, BC, Canada V4T 2E9


Telephone (250) 768-3368 Fax (250) 768-2673 E-mail


info@omedia.ca Website


www.omedia.ca/grower


Contents copyright 2010. Reproduction in whole or in part, by any means, without prior written permission, is strictly prohibited.


PRINTED IN CANADA by Thunderbird Press. West Kelowna, BC


20 XX-COC-XXXX On The Cover


B.C. Fruit Growers’ Association director Fred Steele, left, is a strong advocate of farmers’ markets and other ‘grassroots’ means of bringing producers and consumers closer together. See page 6.


Judie Steeves photo


15 17


A FIRM BELIEVER


Richard Bullock brings plenty of first-hand experience with farmland preservation to his new role as head of the province’s Agricultural Land Commission.


FLY THREAT GROWING


‘Stop-pick’ orders underscore need for more orchardists to get serious about helping to curb the spread of Spotted Wing Drosophila fruit fly.


SPRING DAMAGE PUZZLER


Gary Strachan delves into probable causes of the sporadic problems that occurred earlier this year in Okanagan-Similkameen vineyards .


regulars UP FRONT


MARKETWATCH PETERWATERMAN CELLAR DWELLER PRUNINGS


British Columbia FRUIT GROWER • Fall 2010


4 5


14 22 23


3


features 8


DIFFERENT ROUTES


Susan McIver takes a look at the various ways successful orchardists feel are best to market their produce.


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