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SWAGGER FACTS
The All-American American
Height
Weight Born From
6 ft 5 in 260 lb
March 24, 1982 Perry, Oklahoma
Trained by Deep South Wrestling Ohio Valley Wrestling
Florida Championship Wrestling
Debut
September 7, 2006
ECW Debut September 9, 2008 RAW Debut June 29, 2009
Title
Beat Jericho to become WWE World Heavyweight Champ, March 30, 2010
the background. For example, imagine this scenario on Raw, where Cena has been talking with a guest host about his upcoming title match on pay-per-view. As he does so, Swagger steals into the scene, smirk on his face and briefcase in hand, to remind Cena not to over-exert himself, since “maybe this Sunday is when I’ll cash in my Money In the Bank Title Shot!”
This would have helped to elevate Swagger to a position where, when he finally did cash in his Money in the Bank opportunity and if he were to win the title, he would be in a better position, in terms of being a believable champion, than he is now.
But with the title on swagger and the memory of his comedy feud with marella still fresh in the minds of many, the WWE needed to book
him totally different. With the strike of being just fresh out of the mid-card level against him, the WWE needed to do whatever it took to make people believe that Swagger would make a credible champion. Non-title loss after non-title loss is not the way that happens.
part of a year to slowly elevate Swagger to the point where, when he finally cashed in his title shot, he would have been seen as a legitimate contender to the title.
In a way, the WWE was off to the right start, with Swagger claiming he was cashing in his MITB title shot on a fallen John Cena, on Raw the night after Wrestlemania. Swagger, however, backed out when Cena recovered.
And THAT is the modus operandi Swagger should have adapted. Perhaps not every week, but every now and again, when Cena or Jericho (or future champions) had been beaten up by an opponent, have Swagger rush in and attempt to cash in.
Meanwhile, even when the champion wasn’t hurt, the WWE could have Swagger lurking in
10 WoRlDWiDE WREsTling mAgAzinE TWP
Now, one might argue that the loss to Orton set up the match at Extreme Rules (at which time Swagger avenged his defeat), and a loss to the Undertaker is nothing to be ashamed of. But just weeks into his reign, those aren’t the matches (and losses) he should be having on his record at this point. To elevate Swagger, they need to be booking him strong, with key wins over top stars. So far, that’s not happening.
With so much criticism surrounding the WWE over their reliance on familiar faces like Triple H, Randy Orton, the Undertaker and especially John Cena in their main event scene, elevating Jack Swagger should be seen as a positive turn of events, not unlike the elevation of Sheamus, C.M. Punk and, to a lesser degree, Drew McIntyre. But if they continue to mis-book Swagger, he will become less likely the next John Cena and more likely the next Tommy Rich.
n Contact John at
jmilnerresume@gmail.com
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