Distinctive Sustainable Fashions
A New York duo is out to save the environment by challenging the established fashion industry
By Margo Pierce
c. marchuska is all about. Not satisfied with having to leave her environmental conscience at the boutique door, Christine Marchuska shared her frustration with Brooke Bresnan and the two women came up with a solution: a new eco-friendly clothing line was born in 2009. “We need to preserve the earth
S
and look out for future genera- tions,” Marchiska says. “There is too much waste in the current produc- tion and manufacturing of fabric and clothing. I think eco-friendly and sustainable options are very important and necessary.” In addition to utilizing sustainable
fabrics such as organic cotton, hemp silk and soy jersey, c.marchuska is home-grown, man- ufactured in New York City. “We manufacture domestically
to reduce our carbon footprint,” Marchiska explains. “We try to always use recycled materials and as little packaging as possible to cut down on waste. “I think it is very important to sup-
port the local economy as well as the US economy. It goes back to the sustainability aspect of our
aving the earth one “sophis- ticated, sustainable, chic” ensemble at a time is what
company and supporting our community and city.” These sophisticated, colorful
clothes (the color wheel does in- clude one shade of green) are de- signed to be as versatile as they are fashionable, making it possible to do more with any wardrobe using fewer pieces. Each piece in the ever-expand-
ing line is available in retail shops across the country as well as on-line. Marchiska and Bresnan hail from the halls of Wall Street corporations and are leveraging technology for everything from high-tech promotions to e-com- merce as they expand the reach of their clothing line. You can follow c.marchuska on Twitter and Facebook to keep up with eco- fashion news—including how the “Christine Dress” can be worn dressed up, dressed down or as a light weight jacket—on the com- pany’s blog. Those already in the know are
retailers who are giving raves. “They like the designs first and
foremost,” Marchuska says. “We always focus on the design aesthetic and how to incorporate luxury eco-friendly fabrics into our designs.” Customers agree.
“They like the versatility of the
pieces and the flattering cut of the designs,” Marchuska adds. “I even have been told by other designers that they really appreciate how many different body types are able to wear our designs and look stylish and attractive.” Thanks to c.marchuska,
the
socially conscious woman no longer has to sacrifice style, price or comfort to help save the planet.
Christine and Brooke met in April 2008 while raising funds and awareness for Safe Horizon, the na- tion’s leading victim assistance or- ganization. A percentage of c. marchuska proceeds is donated annually to Safe Horizon.
TWITTER:
@cmarchuska
FACEBOOK:
www.facebook.com/cmarchuska
BLOG:
www.cmarchuska.com/blog
ADistinctive style 17
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