Who gets it? Strengths CASE STUDY / TESTIMONIAL
The Health Club If you need to tell the
PTE plc
Management ezine is read industry about a new launch
Campaign to raise awareness of the PTE brand
by managers, decision- or some important company
makers and buyers news, the ezine can reach
“At PTE we were keen to raise campaign generating a
from across all parts of out to the market quickly
awareness of our brand, by high volume of direct clicks
the industry. Readers and cost-ef_f ectively.
highlighting the capabilities throughs to our website.
are managers in both It also allows you to link
of all the companies under The campaign has been
independent clubs and to a range of other digital
the PTE umbrella. These very successful in raising the
larger health club chains, promotions such as video,
include a number of brands: prof_i le of the PTE umbrella
hotel health clubs, spa PDF downloads and digital
Physique, Physique Sports, brand and the understanding
and resort clubs and also turning pages editions of
Zig Zag and Alliance Leisure. of what each company
corporate health and f_i tness your sales material.
The PTE group ran a series does within the group.
facilities. The ezine also has The ezine is a highly
of adverisements, including an The capability of the online
a strong readership in both ef_f ective and interactive
online campaign, advertorial adverts to lead potential
the public and voluntary medium which gives creative
slots and a highly successful customers to the PTE website
sectors of the industry. power to your promotions.
f_l ash advertisement. was a huge bonus and we
We received an excellent were extremely satisf_i ed
response from all this activity, with the results generated
buyers calling you
with the online advertising by the promotions.”
EZINE DOMINATOR PACKAGE EZINE BANNER EZINE ADVERTORIAL EZINE SPECIAL PROMOTIONS
SIZE Header share 181x94 px, SIZE 480x60 px SPECIFICATION advertorial, 200 words, SIZE to order
poster advert 470x690 px A Banner advert on the Health Club plus image 500x400 px If there’s something you want to
The package includes a Header Share Management ezine places your promo- The ezine has one Advertorial slot achieve that can‘t be covered by our
advert at the top of the e-zine, to the tion and web link in front of key buyers which can be booked to promote a existing ezine promotions, we’ll be
right of the Heath Club Management and decision-makers. The Banner specif_i c product or service. Located at happy to work with you to invent a
logo, plus a Large Poster Advert which advert sits just under the top stories, so the top of the ezine, this prime position new and customised solution to get
appears when buyers click for details.* it’s seen on the main screen. generates high levels of responses. the results you’re aiming for.
*excludes advertorial stories carried on the e-zine
Read Health Club Management magazine online www.healthclubmanagement.com/digital 9
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