Who gets it? Strengths CASE STUDY
The Attractions If you need to tell the
ezine dominator campaign
Management ezine is read industry about a new launch
Gathering prospects and making sales
by managers, decision- or some important company
makers and buyers from news, the ezine can reach
Our client wanted to buyers could order directly
across all parts of the out to the market quickly
launch a new product and from the catalogue.
industry. Readers are and cost-ef_f ectively.
the brief was to generate We then linked this to an
operators and decision It also allows you to link
sales leads quickly and to ezine dominator so each
makers in a wide range to a range of other digital
make maximum impact. time a buyer read a story on
of visitor attractions promotions such as video,
The client also wanted to the ezine, the company’s
worldwide, from museums PDF downloads and digital
give buyers the opportunity advertisement was displayed
to theme parks and from turning pages editions of
to download a newly with links to the ecommerce
science centres and zoos your sales material.
launched catalogue from its enabled catalogue, links to
to planetariums. The ezine The ezine is a highly
website and also give them its website and a window
also has a strong readership ef_f ective and interactive
the opportunity to order a which enabled the buyer to
among investors, suppliers medium which gives creative
printed copy of the catalogue. submit their contact details to
and industry bodies. power to your promotions.
We placed the catalogue request a printed catalogue.
online on our digital turning As well as prof_i le raising,
pages system and also this also enabled the client to
buyers calling you
ecommerce enabled it so capture prospects’ details.
EZINE DOMINATOR PACKAGE EZINE BANNER EZINE ADVERTORIAL EZINE SPECIAL PROMOTIONS
SIZE Header share 181x94 px, SIZE 480x60 px SPECIFICATION advertorial, 200 words, SIZE to order
poster advert 470x690 px A Banner advert on the Attractions plus image 500x400 px If there’s something you want to
The package includes a Header Share Management ezine places your promo- The ezine has one Advertorial slot achieve that can‘t be covered by our
advert at the top of the e-zine, to the tion and web link in front of key buyers which can be booked to promote a existing ezine promotions, we’ll be
right of the Attractions Management and decision-makers. The Banner specif_i c product or service. Located at happy to work with you to invent a
logo, plus a Large Poster Advert which advert sits just under the top stories, so the top of the ezine, this prime position new and customised solution to get
appears when buyers click for details.* it’s seen on the main screen. generates high levels of responses. the results you’re aiming for.
*excludes advertorial stories carried on the e-zine
Read Attractions Management magazine online www.attractionsmanagement.com/digital 9
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