bathroom accessories
Bathroom Accessories Special
Kevin Oakes, Sales and Marketing Director at Jax Bathrooms comments
on the current trends within the bathroom accessories market…
A bathroom is very much like a Over the past decade or so, the es, more money is ploughed into
puzzle; there are so many pieces main aim for many has been aes- product development and the
that need to slot together before it thetic superiority. Consumers have result is a more varied, comprehen-
works for the user, not to mention strived to achieve the ultimate in sive offering for the consumer.
looks great. Its not just stylish sani- style and luxury and although this Over the past year or so, bathroom
taryware, luxury furniture or is still the case, another factor has manufacturers have taken ‘add-
designer brassware that need to be been entered into the equation – ons’ very seriously, as these ‘small
considered, although each ‘piece’ functionality. ticket’ items help to increase
plays a vital role in creating an aes- As life becomes increasingly hec- turnover and have aided many re-
thetically pleasing yet practical tic, consumers look to their homes tailers through what has been the
space within the home. Often it’s for comfort and support. This worst 18 months of trading for 2
the little finishing touches, the final means the most used areas of the generations. As a result, we’re now
piece of the puzzle, that make all home i.e. the kitchen and bathroom seeing mirrors, cabinets and towel
the difference. are required to make daily chores rails that follow the same design as
While many homeowners spend less stressful. A clever bathroom for the furniture. Whereas previously,
time and effort selecting the per- instance would look to incorporate a standard white mirrored cabinet
fect suite and furniture, they often style, storage, lighting and ease of may have been offered to comple-
underestimate the importance of maintenance as well as eco-factors. ment a Zebrano bathroom suite,
matching bathroom accessories. As consumers continue to ac- many companies would now offer
Similar to an expensive tailored quire more and more ‘stuff’, the a mirror unit with matching
suit, it’s the final additions such need for handy mirrored cabinets Zebrano sides.
as cufflinks and handkerchief that is enhanced. Not only do com- New trends for 2010 are likely to
set the look off, ensuring it’s truly bined mirrored cabinets provide include deep sensuous wood tones
complete. A mirrored cabinet could task lighting for shaving and make- for natural organic lovers and
have the exact same effect in the up application, they help to solve glossy vibrant shades such as pur-
bathroom. the ever increasing problem of ple for the more adventurous
Even the most accessible of ‘storage’. Without taking up too homeowner. Whatever the prefer-
bathrooms will set the consumer much space (perfect for new builds ence, it’s vital that style isn’t
back so it would be counterpro- where space is more often than not compromised for quality. For prod-
ductive to scrimp or dismiss at the at a premium) mirrored cabinets ucts that will stand the test of
last stage of the design process. can be used to store toiletries, cos- time, opt for reputable UK manu-
A complete and coordinated bath- metics and more, neatly and tidily facturers and be secure in the
room will be one that stands the to ensure a clean, clutter-free room. knowledge that quality, choice and
test of time and works for the con- As with any sector of industry, high design needn’t cost the earth.
sumer on a daily basis. when demand and interest increas-
24 British Builder & Developer
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