SPN FEB 2010 COMPLETE EDITION:SPN 2010 21/01/2010 06:21 Page 37
6-8 FEBRUARY, SPATEX, BRIGHTON ShowPreview FEB 2010 SPN 55537
NEW STYLE
SPATEX HAS A
‘MUST VISIT’
LOOK TO IT
THE THREE DAY SHOW IN BRIGHTON NEXT MONTH DESERVES THE
ATTENTION OF EVERYONE IN THE POOL AND SPECIALIST TRADE. FROM A
POINT 12 MONTHS AGO OF BEING AT ITS LOWEST EBB, THE 2010 SPATEX
SHOW HAS A NEW WEEKEND LOOK, LOADS OF NEW EXHIBITORS AND A
POTENTIALLY SUCCESSFUL FEEL ABOUT IT
T
welve months ago it The Piscina show in Barcelona SPATEX are committed to A new and innovative visitor
seemed that SPATEX – in October proved to be an Brighton for another year after marketing programme is also
‘the show owned by the important turning point for the 2010 show and there’s been being tested in the build up to
trade for the trade’ was SPATEX as many potential and a real effort to make sure the event including a Loyalty
on its last legs. ’undecided’ exhibitors ended up exhibitors have a trouble free set Scheme, The SPATEX Executive
The annual event had committing to Brighton during up and support from the venue. Club and Matchtome – a method
stumbled through three days in the Spanish show. The show’s traditional Gala by which each pre-registered
February 2009 where bad SPATEX board members and Dinner switches this year from visitor is sent a personalised
weather had cut opening hours organisers benefited from a high the Grand Hotel to the Hilton email of products and services of
effectively in half, exhibitors profile in Spain with the added Metropole with everything under companies exhibiting at SPATEX
again complained about the benefit of a stand to run what one roof. 2010 that match the visitor’s
venue, the facilities, the high costs proved to be a very successful SPATEX is following an accepted individual areas of interest –
and the poor attendance and few days. trend worldwide by putting extra along with a floor plan with the
there was a feeling that perhaps Certainly with a total of 107 emphasis on its demonstration and stand number of each of the
the show was about to die. exhibitors and a ‘sold out sign‘ on lecture programme over the three companies on their list.
The fact that now in the final its front door SPATEX 2010 day show. A co-ordinated campaign has
build up to the three day event in promises to be an exceptional It has been organised by the been agreed to try and increase
Brighton SPATEX has a new opportunity for the industry to Institute of Swimming Pool the profile of the show for the
weekend format, a rebranded promote its products and services. Engineers for the SPATEX public to visit over the three days
consumer element, 32 companies There are major companies who organisers. with the show rebranded Pool
exhibiting for the first time and half have decided to say no to SPATEX Nineteen lectures make up the and Spa Lifestyle show.
a dozen new initiatives is testimony 2010 and the presence of hot programme over the three days. More emphasis on public
to a remarkable recovery led by tub names is low. There will also Pool and spa shows worldwide visitors follows a trend across
show organiser Michele Bridle, her be continued calls for perhaps have decided that the lecture Europe to widen the appeal of
team and the SPATEX committee. SPATEX to become a once every programme alongside the trade shows. Piscina in Barcelona
The new exhibitors come from two years event. Certainly there exhibition is both a major draw in October has made a bigger
every aspect of the trade from will be a call to move from for visitors and a chance to effort this year to try and get
hot tub importers to water Brighton when the current reflect key issues in the trade. consumers to ‘come and see
treatment companies, one-piece arrangement with the Sussex Included for the first time on what the trade has to offer’.
pool specialists, pool enclosure resort ends after the 2011 event. the Sunday’s programme will be Efforts to attract interested
and pump equipment specialists. But for the time being SPATEX a Help and Advice Forum. public to the show include a new
deserves the attention and focus This 45-minute session, style NCP poster campaign in
of the trade. including a complimentary Brighton, Crawley, Bournemouth,
SPATEX OPENING TIMES
The switch to a Saturday sandwich and drink, will allow Southampton and Eastbourne.
opening rather than the visitors to bring their questions Regional TV, radio and
• Saturday 6 February traditional Sunday to try and to the table. newspapers are expected to run
09:30 - 17.00 tempt visitors to the three day All aspects of the pool and spa competitions and features in the
• Sunday 7 February event over the weekend seems to trade will be covered, including build up to the weekend. The
09:30 - 17.00 have been an instant success. The filtration, water treatment, message will be – if you are
• Monday 8 February show now opens on Saturday 6 heating, pool building interested in a pool or spa then
09:30 - 16.00 February and closes on Monday troubleshooting and go along and see the
evening, the 8th. maintenance issues. professionals and find out more.
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