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SALES & MARKETING
Meet the 2010 SMC Board of Directors
COLLEEN ELLISON, CSP, MIKE BLALOCK is president KRISTINA JONES is an ex-
COUNCIL NEWS
MCSP, CMP, PRESIDENT
of Post Oak Publishing Inc., www. perienced marketing professional
has been actively involved in
HoustonNewcomerGuides.com. with 10 years in the industry. She
the GHBA and SMC since 1995,
Mike has more than 19 years ex- is currently the marketing director
which has earned her the SMC
perience working with newcomer for Meritage Homes Corp. and
Associate of the Year distinction in
and relocation guides and Cham- oversees advertising, marketing
1999 and again in 2006. Colleen
ber of Commerce publications. and branding for the company's
is also the National Sales and
40+ Houston area communities.
JENNI BINNION-LECCESE
Marketing Council (NSMC) liaison for GHBA. Colleen
has been in the home building TERESA SHANNON began
is a 14 year veteran of Move.com as a regional sales
industry for more than five years. her real estate career in 2003
director managing the Central to East Coast.
She currently serves as marketing as a new home sales associate
ASHLEIGH GENzER,
coordinator for David Weekley for Taylor Morrison. A year later,
VICE PRESIDENT
Homes and is responsible for Re- she was promoted to marketing
With more than 10 years experi-
altor®
®
, prospect and homeowner manager and currently works
ence in the real estate industry,
marketing efforts. as marketing and Internet sales
Ashleigh Genzer is responsible
manager. In 2008, she received
JAMIN BORTz has 14 years of
for builder/developer sales for
the PRISM award for Marketing
new home sales experience with
Stewart Title. She serves on
Professional of the Year.
some of Houston’s finest builders,
several councils including SMC,
and currently works for Partners LONA SHIPP has been
Membership, Ambassadors, and Associate. In 2009
In Building Homes designing involved in marketing for 10
Ashleigh received a Houston's Best Award for SMC
custom homes in Bridgeland, one years, the last five of which
Board Member of the Year.
of Houston’s premier new home have been in the home building
TRISH JOSEPHS, TREA-
communities. and land development industry.
surEr began her homebuilding
Currently she is the marketing
JOHN BUzGA was David
career in Houston in 1995 at
manager for Bridgeland and
Weekley Homes' Rookie of the
Centex Homes. With more than
handles all aspects of promoting
Year nominee in 1997. He later
14 years experience, she has di-
the master-planed community.
won the company's Salesperson
rected marketing and advertising
She has been an integral part in winning more than
of the Year Award, and was pro-
for some of the nation’s largest
40 awards for the community on a local, regional and
moted to sales manager. Since
builders and developers. In 2004,
national level, most recently NAHB’s Community of
1999, he has also worked as a
she was honored with the PRISM
the Year for 2008.
sales coach and recruiter.
award for Marketing Professional of the Year. In
SARAH STARR started in the
2009, Trish attained her Real Estate license and
TRACY COOK, CSP has been
homebuilding industry in 2003.
joined RE/MAX Realty Center. She's been active
in the new home sales and mar-
She has worked for various
with the SMC board since 1997.
keting arena since 2001, winning
builders in both sales and mar-
numerous awards including Rook-
AMY HAYWOOD, SECRE-
keting roles and currently serves
ie Spike of the Year in 2002. Tracy
TARY began her homebuilding
as marketing and Internet sales
has chaired numerous SMC and
career at Pulte Homes, then later
manager for Taylor Morrison
GHBA committees, and served as
at Standard Pacific Homes, receiv-
Homes. She is responsible
SMC President in 2008.
ing the PRISM award for Rookie
for all aspects of advertising,
On-site Salesperson of the Year
SCOTT FRANKEL, GMB marketing and branding for all the Houston area com-
in 1999. She then pursued an
CGP. With a B.A. in Political Sci-
munities and has played a vital role in her company
opportunity on the vendor side of
ence and a Business minor, Scott
winning more than 20 PRISM/Houston’s Best awards
the homebuilding business with Ranger American
began working with Newmark
in the past three years alone.
Security Systems. In 2005, Amy joined Taylor
Homes, then went to work for a
CHRISTY STRATTON has
Morrison as vice president of sales and marketing,
new building company called Lin-
more than 16 years of marketing
and has been an integral part of the growth of the
denwood Homes, which was later
and public relations experience
company through the merger with Taylor Woodrow.
acquired by John Lang Homes.
spanning many industries, in-
Amy was awarded the 2007 PRISM marketing pro-
Recognizing an opportunity to expand his vision
cluding real estate, hospitality
fessional of the year
and passion for custom home design and building,
and nonprofits. Back with Pulte
he joined Frankel Building Group.
TERRY DAWSON, PAST
Homes, Stratton is focused
PRESIDENT is a New Home
HEATHER GOULD currently
on the operational marketing
Specialist who has assisted more
serves as marketing director for
communications of the Houston
than 800 new homeowners in the
Newland Communities, respon-
division. Stratton spent most of the last decade in
purchase of their homes. He was
sible for Cinco Ranch and Telfair.
Las Vegas, Nevada, also working for Pulte Homes
named 2002 Sales Manager of the
Prior Newland, Heather served
and even stepping out to start her own marketing and
Year for the Southwest U.S.
as a marketing manager for a
public relations firm. While in Nevada she helped start
builder, then spent two years as a
the state’s ENERGY STAR® Partners program.
builder's design studio manager. See SMC Board, page 43
Gr e a t e r Ho u s t o n Bu i l d e r s as s o c i a t i o n – Bu i l d i n G a Be t t e r Fu t u r e | Ho u s t o n Bu i l d e r | JanuarY 2010
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