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for
By Judie Steeves
W
hether you look to the growth and success in
the berry industry from promotion of
which brought itself back from the dead after the Free
antioxidant benefits or to the wine industry,
Trade Agreement, there are graphic illustrations of the
potential for growth in the tree fruit industry—with
proper promotion.
the British Columbia fruit industry should probably be
Enthusiastic and knowledgeable, David Hughes says
doing more promotion and ensuring only top-quality
JUDIE STEEVES
fruit reaches the market. That way, the fact that B.C. is
David Hughes shares some marketing wisdom at B.C.
not the lowest-cost producer of tree fruits can be covered
Fruit Growers’ Association horticultural forum.
in the sale of premium quality fruit, grown in an
Imperial College in London, England, told growers at the
ecologically-sound manner.
40th annual Horticulture Forum in November they
The professor emeritus in food marketing from
should be communicating the key benefits of their fruit
to consumers, even those within the province.
679 Willow Park Road
Kelowna BC V1X 5H9
Tel: 1-250-765-6988
Toll Free: 1-877-861-3444
C
www.greatlittlebox.com
M
Y
CM
From harvest to the shipping dock,
MY
all you need is Great Little Box.
CY
CMY
K
RICHMOND
VICTORIA
KELOWNA
EVERETT
British Columbia FRUIT GROWER • Winter 2009-10
11
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