Community Connection
Personal Branding
Enough with the Scuff:
There’s nothing like a
pair of dull, scuffed or
damaged shoes to steal
By Chris Bryant
the power of your pack- the thunder of an other-
aging. wise great look. It’s like
The power of
What does your attire
placing a pair of dented
say about you? In three
and dirty hubcaps on a
packaging words; a whole lot! Stud-
shiny new Mercedes. 3)
ies show that how we
Keep it Current: This is
not about chasing the lat-
Have you ever been
dress may speak more
est fad but it’s important
influenced by the pack-
about us than what we
to avoid appearing stuck
aging when making a
say or do. How you dress
in a time warp. Hope-
purchase? I must con-
reveals signs of personal
fully you’ll never have to
fess I’ve often found my-
strengths, weaknesses,
hear, “Wow, that outfit will
self trying new juice bev-
priorities and attention to
look really great when it
erages just because the
detail. A wardrobe often
comes back in style.”
bottle looked so enticing.
provides direct insight
Keep these in mind as
Packaging does matter.
into who you are and who
you are striving to be,
you continue to promote,
According to the Mar-
which is extremely im-
position and propel your
keting Guide, U.S. Pack-
portant when networking,
personal brand. And al-
aging Industry, over $40
interviewing or navigating
ways remember, excel-
billion a year is spent on
the corporate landscape.
lence has its’ advantag-
product packaging. My
es!
alma mater, Michigan
Three tips to maxi-
Personal Branding
State University, has an
mize your packaging
will appear regularly in
entire school dedicated
appeal. 1) Commit to
Community Connection
to this discipline. When it
the Fit: Clothing that’s
Contact Chris Bryant,
comes to managing your
too tight, too loose, too
brand stragetist, by
personal brand, it’s vitally
short or too long can sig-
email: Chris@MrChris-
important to understand
nificantly undermine your
professional presence. 2)
Bryant.com
Chris Bryant is a nationally known speaker and brand strategist. He has
emerged as a true thought leader for world-class techniques in personal branding,
customer service and leadership. You can say it’s in the company he keeps. He
honed his expertise with elite organizations such as the Ritz-Carlton Hotel Co.,
Nordstrom and Disney, culminating in an impressive repertoire of best practices
and insight.
Bryant offers a fresh voice and contemporary perspective on the role branding
plays in positioning organizations and individuals as the provider of choice. For-
tune 500 companies, government agencies, national associations and educational
institutions throughout the United States look to Bryant to unleash the potential in their people and drive
bottom-line results.
His sought-after insight has been featured on MSNBC and various radio talk shows, and he is a regular
in Black Enterprise magazine. His engaging style, sense of humor and ability to connect with audiences on
all levels make him a crowd favorite.
8 The Michigan FrontPage • November 13, 2009
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