Live shows Demonstrations formed
a major part of the LIW spectacular
CON
FE
RE
NC
ES
iou help deliver exercise sessions along with local/regional
This year’s LIW had a strong independent operator focus, authorities and NHS PCTs.
thanks to the launch of Independent Operators Unite
(IOU) – a free programme developed specifically for moreactive4life
operators of independent gyms and health clubs. Creative A significant seminar in the Health and Fitness conference
Fitness Marketing put together two days of seminars and was the official launch of the MoreActive4Life fitness
events, including a talk by Dave Wright on business- initiative results, presented by the FIA’s Dave Stalker.
boosting tips. A business breakfast and networking lounge Launched in June 2009 and rolled out across the UK, the
were also offered. To top it off, a party at the Jam House, MoreActive4Life campaign attracted more than 200,000
Jools Holland’s live music venue in Birmingham, was participants, most of whom had a healthy living index
thrown for IOU participants and supporters. (HLI) of average or below average. More than 80 per cent
of participants opted for the six-week gym programme;
wright foundation around 45 per cent of these then converted into full-time
The Wright Foundation hosted the UK National Exercise members. The campaign yielded some unprecedented
Referral, Rehab and Activity Conference at LIW. The results, including signifi cant improvements in HLI scores
non-profit charity is dedicated to developing the relationship and high praise from visiting MPs. The campaign will now
between chronic medical conditions, their prevention and be rolled out as a year-round programme in 2010.
their rehabilitation through activity and exercise.
A schedule of seminars was headed by Dr Kenneth national sports conference
Cooper’s talk on the world’s largest child obesity project, The opening address at the National Sports Conference
in which he revealed interim results from the study – led by was given by Duncan Goodhew MBE, Olympic swimming
educational and research body the Cooper Institute – that gold medallist, who spoke about being the best you can,
aims to reduce obesity levels among children in the US. every day. This year, the conference set speakers the
The study highlights the link between healthy bodies and challenge of finding innovative solutions to deliver the
minds: fi tter pupils mean improved academic achievement, 2012 legacy for community sport.
less drug/alcohol abuse and less violence and truancy. Knight, Kavanagh and Page (KKP), youth sports
The Wright Foundation also announced the launch participation research experts, presented fi ndings showing
of two similar pilot studies in England and Scotland, a drop-off of 30-50 per cent in sports participation after
which will encourage 10,000 primary school children the age of 16 – and gave suggestions on how this could
to partake in three hours of physical activity a week. be avoided, including practical and challenging sports
The organisation is now enlisting primary schools to development, facility development and strategic planning.
november/december 2009 © cybertrek 2009 Read Health Club Management online 51
healthclubmanagement.co.uk/digital
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76