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National Trust unveils branded foods
ATP's tobacco deal
New product range will be made available at supermarkets and includes pale ale
angers health body
The World Health Organisation By Pete Hayman
(WHO) has voiced its concerns
over the sponsorship deal A new range of branded food
between a prestigious ATP tennis and drink – including potatoes,
tournament and Imperial, one of beer and meat products – is to
the largest tobacco be rolled out across the country
manufacturers in the world. The by the National Trust (NT).
Basel ATP World Tour 500 The phased launch of the
tournament in Switzerland will trust's eponymous products is
be sponsored by Davidoff, now underway, with items
Imperial's luxury brand of goods having been inspired by both
which include cigars and the organisation's own produce
cigarettes. Tobacco advertising and from traditional recipes.
has been banned by the EU in all Potatoes grown on 420 acres
its member states since 2005, (170 hectares) of NT-owned The new products will use potatoes grown on NT-owned land
but Switzerland is not in the EU, land at Trehill Farm in Pem-
thus the sponsorship is legal. brokeshire, Wales, will be sold licensees, will also sell Viceroy running several campaigns that
at supermarkets from early India Pale Ale, which is brewed promote the idea of sustainable
Leisure passport
October, while three varieties by the Westerham Brewery in food, but this is the first time
for Tees Valley
of bread will be offered by the Kent and uses hops from the that we have been able to put
Tees Valley Leisure has become trust's tearooms and restau- trust's last remaining hop our ideas into practice by
the latest leisure trust to launch rants across the UK. garden at Scotney Castle. creating a range of high quality,
its own 'leisure passport' scheme. NT tearooms and restaurants, Rob Macklin, NT head of but affordably priced, foods
The initiative, run in partnership as well as independent agriculture, said: "We are and drinks."
with Redcar & Cleveland Borough
Council and supported by Sport
England, will aim to encourage
Vending machine rethink urged
£82m Premier
people to take up sport and
deal for bank
physical activity. People applying By Pete Hayman Barclays has secured an
for a passport are awarded up to £82.25m agreement that
25 per cent discounts on selected Leisure centres are undermin- will see the bank extend
leisure and sport activities at ing efforts to increase health its sponsorship of the
five leisure centres in the region. levels among young people by Premier League for an
stocking junk food in vending additional three years
Haven expands free
machines, according to the from 2010-11.
swimming offer
British Heart Foundation (BHF). The deal, which will run
Holiday park operator Haven A BHF report, called Fit through to the end of the
Holidays has teamed up with the Choice, has blamed a lack of 2012-13 season, will
Swimming Teachers' Association regulation for allowing a range The BHF said machines should enable the bank to own
to offer free swimming lessons to of leisure facilities – including not offer unhealthy products global title sponsorship
guests at its parks. Haven will ice rinks, bowling alleys and rights for the competition,
run its Learn2 Swim programme park cafés – to offer unhealthy of children becoming fitter and as well as UK and
for free at all of its 35 parks products in an environment more active by offering the international television
during 2010. Marcus van der where children go to get fit. type of products that are no accreditation and
Gaag, Haven's sports and leisure Prepared on behalf of the longer advertised on children's advertising rights.
director, said: "We are very proud BHF by the Food Commission, television or sold in school Richard Scudamore,
of our association with the STA. the study found that vending vending machines. Premier League CEO, said:
Many of our guests say that machines at each of the 35 Less than 50 per cent of the "Barclays' commitment is
being on holiday is an ideal venues surveyed in the London venues visited displayed fresh critical to helping us put
time to have swimming lessons, area stocked products high in fruit as part of the food offer, on a top quality football
especially if they are on the fats, salts and sugars. while just two facilities competition that is
holiday park for a week or The BHF said that leisure provided the nutritional watched and enjoyed by
more and can fit in three or facilities were undermining information that could better fans across the world."
more sessions." efforts to increase the number inform children and parents.
22 Read Leisure Opportunities online www.leisureopportunities.com/digital © Cybertrek 2009
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