October 2009 SouthWest Horse Trader

The SouthWest Chat
The SouthWest’s Marketing
Guide for the Equine Industry
W
elcome to the October 2009 issue of SouthWest Horse ments we have to tell all about it! Barbara Clarke got 3 scores towards her The SouthWest Horse Trader offers
Trader. This month marks our annual Amateur issue. Dressage bronze, Louisa Zai had her best score ever on her homegrown equine enthusiasts and affiliated busi-
As another year has passed, I have gained one more at 3rd Level. My friend Teri Boyd broke the top 15 in the Novice All- ness’s a regionwide unbiased communi-
year of wisdom and have become closer to calling myself a coveted Around year end standings, and I ventured out for a weekend of rain and cation guide to promote the sale of
“Select” Amateur. I run into people at various horse shows, who fun with friends in Louisiana at a Stock Horse show. I surprised myself horses, equipment, products or services.
show in these over 50 classes, and as with all things that you can’t by placing 3rd in the All-around and winning the cutting. I don’t have Our staff works hard to provide the
have, it just makes you jealous that you can’t show “Select”. They any idea who that mare was I was riding and what entity entered my body SouthWest region with up-to-date and
act like they are part of a secret society that cumulates each year to stop my chattering teeth during the cutting. Both of my trainer’s were comprehensive information on horse
with the grand meeting “at the Select”. That would be the Bayer Se- stunned to silence. Believe me, that’s huge. Now that I’ve bragged, I will show events as well as to bring together
lect World if you show in AQHA. They ride with a little special extra most certainly need to make sure the negative vibes stay away at the next buyers and sellers of different levels and
umph that only years of wisdom, smart decisions, and a good horse show. I have to thank Barbara Schulte who’s Mentally Tough Cuttingis disciplines. Our customer’s advertise-
can give you. And to add insult to injury, they cross-enter into your getting worn out in the trailer DVD. ments will receive the maximum expo-
classes and act shocked and honored when they beat you while a In a moment of weakness, I brought home a puppy. I arrived at the sure for their advertising dollar and
raise of an eyebrow, a wink, or a smug smile is seen moving through show still in shock from losing the best dog ever, aka Brutis. And while distribution as well as the highest qual-
the faces of those members in the “Select” group. the office was eerily quiet all week, I was not prepared to have another ity reproduction in our market.
I am a groupie of the “Select”. They make better friends, they dog. As Monk would put it, here’s what happened. Those “Select” riders
enjoy riding each day, and while they will trash talk you all the way I was talking about earlier were plotting to find a way to wear me out at
Publisher
into the ring, they are the first people to be jumping up and down at future shows so that they could beat me worse. They’re devious like that.
Equine Publishing Concepts, Inc.
the exit gate when you have a great go. They know how to put the They may ply you with drinks the night before, a bad restaurant, or in this
fun into horse shows. case long term exhaustion. On day 3 when the warranty broke on the Editorial
The weekend of September 12 brought much needed rain to the puppy, I know they were sitting around their pools, sipping a cocktail,
Roberta Johnston - Editor
SouthWest Region in the form of non-stop pouring rain in many laughing hysterically that they showed me! Of course, the phone lines
Michele Jester - Copy Editor
Kasha Ford - Graphic Artist
areas. It also marked the weekend of a show at every facility. How were burning as they decided who is to be their next victim. Amateurs be
Sylvia Lyons - Graphic Artist
do I know this? You know us horse people, if we show in the ele-
aware, be very aware, you may be next. w Dale Denning - Graphic Artist
Advertising Account Reps
DISPLAY AD ART Louisa Zai • David Riddle
W
Kasha Ford • Sylvia Lyons
ORK DEADLINE:
Madaline Weber - Classified Ads
OCTOBER 10*
Correspondents
*Please reserve your
Laura Cannon • Cean Embrey
size & space by Ocr 5.
Gala Nettles • Sherri Mell
MEET
Lana Wells • TJ Wierenga
Classified
OUR
Mailing Address
Deadline Oct. 15
Louisa Zai David Riddle
P.O.Box 1865
Splendora, TX 77372-1865
Office Hours for
SALES
713-562-8846
281-450-9209
(713) 562-8846
Classified Customers:
STAFF
Fax: (281) 516-0465
!
louisa@swhorsetrader.com david@swhorsetrader.com
advertise@swhorsetrader.com
Monday-Friday 8am to 5pm
© Copyright 2009. All rights reserved. No part of
Phone:
this magazine may be reproduced or copied in
713-562-8846 whole or in part without written permission of the
281-357-8861 (METRO)
CALL TODAY
Editor.
1-866-357-SWHT (7948)
TO DISCUSS
The SouthWest Horse Trader does not endorse
Classified Fax:
YOUR and is not responsible for the contents of any ad in
281-516-0465
DISPLAY
this publication. Neither that information nor any
opinion which may be expressed here constitutes a
solicitation for the purchase or sale of any securi-
Classified Email:
ADVERTISING
ties. All advertisements are accepted & published
placeads@swhorsetrader.com
NEEDS. on the representation that the advertisers and/or
agencies are properly authorized to publish the con-
Submit Online Form: tents & subject matter thereof. The SouthWest
www.swhorsetrader.com
Horse Traderreserves the right to refuse any ad-
Kasha Ford Sylvia Lyons
vertising.
Mail:
P.O. Box 1865
512-259-6705 281-974-0930 The SouthWest Horse Trader assumes no finan-
cial responsibility for errors in or the omission of
Splendora, TX 77372
kasha@swhorsetrader.com sylvia@swhorsetrader.com
copy. The publisher will be responsible to no
UPCOMING ISSUES
greater extent than the cost of the advertising space
occupied by the error.
• November Issue: Holiday Gift Guide • March Issue: Farm, Ranch, Real Estate
The SouthWest Horse Trader is published 12
• December Issue: Stallion Preview • April Issue: Health & Nutrition
times a year by Equine Publishing Concepts, Inc.
• January Issue: Stallion Showcase • May Issue: Tack & Apparel
Subscription rates: One Year $19 via third class
• February Issue: Breeders Issue • June Issue: Transportation
mail. Single copies: $2.50 US, first class. Third-
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6 SouthWest Horse Trader October 2009
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