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iN Brief
Nintendo teams up with Fitness First
CSL relaunches as
Video game to provide users with interactive training sessions and health advice
Active Nation
Sports trust Community Leisure By Tom Walker
Services has rebranded and
relaunched as Active Nation to Nintendo has launched a new
transform itself into a fitness video game on its Wii
campaigning organisation platform which has been
tackling inactivity. The trust said created in collaboration with
the move was prompted by health club chain Fitness First.
Department of Health figures The games company is
showing that one third of hoping for the NewU Fitness
children and two thirds of adults First Personal Trainer to top the
are either overweight or obese – Christmas wish list this year on
and with just 12 per cent of the the back of the success of its
population exercising regularly, WiiFit concept. According to
that figure is expected to rise. A Nintendo, advance orders from
spokesperson for the trust said: UK retailers have "exceeded
"Through innovative sport and all expectations".
exercise programming, Active Due for release in mid-Sep- The game has been heavily branded as a Fitness First product
Nation hopes to educate local tember, the product offers
communities on the benefits of goal-based training, with the which will provide users with behind the television pro-
an active lifestyle, exciting and option to work out with one of interactive training sessions. gramme, You Are What You Eat.
igniting the nation's enthusiasm four personal trainers. The video game includes It is thought there are around
for sport and exercise. Active It is said that the product will nutritional advice, which the 24 million gaming consoles in
Nation will be campaigning be the first product of its kind designers have developed in the UK, the same number as
throughout England, inspiring to feature a video throughout, conjunction with the people there are UK households.
and motivating; persuading the
nation to be more active."
Lottery game to
New BPL dolphin to
boost sports
FA extends Carlsberg agreement
promote swimming
More than 130 national
Barnsley Premier Leisure (BPL), sports governing bodies
the Yorkshire-based sports trust, are set to benefit from a
has adopted a new mascot to new live TV game being
help its swimming development launched this autumn.
team teach schoolchildren about BingoLotto, which will
the dangers of water and the show on Virgin 1, will
age
benefits of being able to swim. donate 20 per cent of

herit
The grey furry dolphin will every Gamecard sold to
accompany the team on visits to good causes.
:
english
local schools as part of BPL's The Gamecards, costing image
swimming for schools initiative. £2, go on sale at Tesco Carlsberg will remain as the official beer of Wembley until 2014
Edward Lim, the leisure trust's across the UK stores in
swimming development manager, September and viewers By Pete Hayman Carlsberg will also remain as
said: "A recent survey revealed will need them to take the 'official beer' of the
that just under half of all Key part in the interactive Drinks company Carlsberg UK England national team, the FA
Stage Two pupils cannot swim game. The main beneficia- has reached an agreement with Cup and Wembley Stadium
before they start secondary ries from the game will be the Football Association (FA) to until the end of July 2014.
school, which shows how the Central Council of extend its sponsorship deal for Jonathan Hill, the FA's group
important it is to educate the Physical Recreation (CCPR) a further four years. commercial director, said: "It's
next generation about the and the National Council The extension, which will run great that we will be able to
importance of learning this vital for Voluntary Organisa- from August 2010, will see continue to bring Carlsberg's
skill." The trust is looking for a tions, but a number of Carlsberg support efforts to energy to our top assets and
name for the dolphin and sports bodies will also recruit and retain referees at now the key area of recruiting
inviting local children to come receive support. grassroots level in its role as the and retaining referees, to the
up with suggestions. FA's official referees partner. benefit of the amateur game."
8 Read Leisure Opportunities online www.leisureopportunities.com/digital © Cybertrek 2009
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