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NEWS
Toys “R” Us
Expands
TOYS “R” Us Inc. has
introduced “R” Market, a new
dedicated shop in select Toys
“R” Us stores, that features
an expanded assortment of
consumables and commodities.
It will initially be located at the
front of more than 260 of the
company’s 585 stores in the
U.S., and roll out to additional
stores later this year. “R” Market
features nearly 1,300 branded
products and includes items
for all members of the family.
There are snacks, beverages,
candy, paper goods, pizza kits,
laundry and cleaning supplies,
and health and beauty aids.
“As part of our business
strategy, we are continually
focused on improving the
shopping experience for
Serving our customers since 1985
customers in our stores. This
includes looking for new ways
to provide busy parents with
the convenience of fi nding
everything they need for their
kids under one roof,” says
Jerry Storch, chairman and
CEO. “The introduction of
“R” Market offers customers a
uniquely edited presentation
of differentiated, kid focused
products from well known
manufacturers, as well as
newer brands,” Storch adds.
The emphasis is on everyday
essentials, with a sharp focus
on consumables. ■
For The Best Service Say You Saw It In The Midwest Merchandiser July 2009 83
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