outdoor
fi tness
FITNESS AL FRESCO
Nordic Walking has proved so popular that énergie is considering a UK rollout
M
ost clubs offer exercise STRIDING AHEAD Client: énergie fitness club, Milton Keynes
classes to attract non- Activity provider: Nordic walk leader, a pack of walking poles
gym users, but how Walking UK (for groups of up to 12 people) and a
many reach out to the Cost: Flat fee of £595 to set up the marketing launch pack and manual.
growing market of outdoor enthusiasts? offering, plus a monthly fee of £95 The programme not only delivers
Councils and PCTs are recognising Location: Campbell Park in Milton a cardiovascular workout, but also
that free-to-use outdoor gyms not Keynes, Buckinghamshire works 90 per cent of skeletal muscles.
only encourage physical activity in the Start date: June 2009 Participants can be of any age or
community, but are also good for the Description: Nordic Walking delivers fi tness level, with any goal.
environment as they’re powered by a outdoor programmes ideal for those énergie is looking to offer a Nordic
user’s body weight, plus they’re accessible who prefer not to use a gym; énergie Walking UK membership after the
and can be used by anyone older than 12 has introduced the activity to its success of its taster workshops;
without the need for supervision. Milton Keynes site, formerly a Fitness almost all 32 workshop participants
Some operators are now taking steps First club, as part of the rebrand. have signed up to the club’s four-week
to cater for outdoor exercisers by forging The basic package includes the Nordic Walking course at £59 each.
links with councils or introducing outdoor training of one instructor and one Details:
nordicwalking.co.uk
training sessions. We investigate.
SENIOR SESSIONS Client: Herne and Broomfield Parish Council It’s aimed at older adults, but anyone
Supplier: Wicksteed Playscapes created in conjunction with aged 12 and above can use the gym
Cost: £14,500 Staffordshire University’s Centre for
Location: Cherry Orchard Playing Sport and Exercise.
Field in Herne, near Herne Bay, Kent The installation was jointly funded
Installation date: April 2009 by an Awards for All grant, the
Description: Installed with senior Co-Op Community Fund, Kent
citizens in mind, but suitable for use International Airport, Action with
by anyone aged 12 and above, this Rural Communities and the council.
outdoor gym features seven stations Wicksteed Playscapes has also
from Wicksteed’s 13-strong Xerscape installed fi tness facilities dedicated
range, including a chest press, a skier, to senior exercisers in Blackley,
a pull-down exerciser, sit-up benches Manchester and Bromham in Bedford.
and triple pull-up bars. The kit was Details:
wicksteed.co.uk
july 2009 © cybertrek 2009 Read Health Club Management online 57
healthclubmanagement.co.uk/digital
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