AddyourpowertoPEF’sbudget
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message to state leaders
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e
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ByKENNETHBRYNIEN
SPEAKINGOUT—PEF
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d
Thegovernorsubmittedhisbudgetamonthearlywith
PresidentKenBrynientells
thehopetheadditionaltimewouldallowdialogueonthe
reportersshadowagencies
e
proposalsandleadtoearlypassage.
shouldbemergedinto n
Sincethen,wehavelaidoutthefactsthatthisbudget,
stateagencies,notvice
asproposed,wouldsapmuchofthebenefitofthefederal
versa. — Photo by Darcy Wells
t
stimuluspackagebyreducingservicesjustwhentheyare
’
s
neededmostandeliminatenearly$2billionineconomic
activityjustinthecutsandconcessionsheisseekingfrom
M
thestateworkforce.
We’veheldarally,attendedtownhallmeetings,lobbied
e
inAlbany,lobbiedlocally,placeddozensofprintandWeb
s
ads,runtelevisionadsnearly1,200timesandwecontinue
s
tobuildagrassrootsefforttofightthisbudgetandtolet a
thegovernorandourlegislatorsknowthereisabetter
g
way.
Ouradvocacyforgovernmentefficiency,through
e
measuressuchaseliminatingwastefulcontractingoutand
excessiveovertime,willcontinue,aswillourcallfor abouttheproposedExecutiveBudget.Itonlytakesafew
fairnessbymakingsuretheburdenofthiscrisisiscarried mouseclicksonthePEFWebsiteor,betteryet,maila
bythosemostabletoaffordit. letter.
However,asmuchasPEFcanadvocateforyou,our Thereisnocertaintythebudgetwillpassearly,butwe
effectivenessincreaseswhenourmembersreinforcethe doknowthatwithyourhelp,thegovernorandLegislature
message.Iurgeyoutoactnow.Sendletterstoyour willhearourmessageandknowthatanyactionstheytake
legislatorsandthegovernor,letthemknowhowyoufeel tocuttheservicesweprovidewillbeattheirownperil.
Ad campaign promotes alternatives
to governor’s attack on middle class
ByDARCYWELLS KenBrynien.
SuperBowlSundaywasthekickoff “Weareintheworstfiscalcrisis
forthesecondroundoftelevision,Web sincetheGreatDepression.
andprintadvertisementsaspartofthe “Thisisnotthetimetopunishthe
union’sbudgetfight-backcampaign. middle-classandcutvitalstateservices
AseriesofTV,radioandprintads thattaxpayerswillturntonowmore
alreadyraninNovember. thanever.”
Thislatestroundincludeda30- Nearlyadozenseparateprintads
secondtelevisioncommercialwhich focusingonspecificagencieswere
airedduringthepre-gameandpost- placedintargetednewspapersand,for
gameshowsonSuperBowlSundayand thefirsttime,adswereplacedonWeb
C
ut
th
e
continuedtorunstatewide1,118times sitesofTheNewYorkTimes,NewYork
throughthemonthofFebruary. PostandDailyNews.
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Thetelevisionadisdesignedto TheWebadsprovidedanopportunity
s
resembleamovietrailertocapture tolinkreaderstoPEF’sbudgetfight-
attentionandseekstoeducatethe backsolutionspage.
publicandconvincelegislativeleaders “Wewanttobepartofthesolution,
therearebetteralternativestothe whichiswhythiscampaignofferscost-
governor’sbudgetproposal. cuttingandrevenue-raising
“Weneedtogetourmessageoutthat alternatives,”Bryniensaid.
thegovernor’sbudgetwouldimposeso “Theadcampaign,combinedwith
manytaxesandfeesonmiddle-class pressconferenceswe’veheld,testimony
workingNewYorkersandcutstojobs, we’vegiven,ralliesandacontinuing
payandbenefitsforstateworkers,that lobbyingeffortwillensureourmessage
itwouldcostthestateeconomyalmost isheard,”headded.
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TheCommunicatorMarch2009—Page7
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