THE HORSE GAZETTE
horse industry economy
make money with horses Bunkhouse Leather
take action...any action!
1207 Cedar Street - Bandera, TX 78003
Phone: 830-796-3690 - Toll Free: 888-861-3690
By Don Blazer
Seventy-five percent service? Maybe you simply
a better profit margin than any
of being successful is the ability need to remind existing cus-
other. Find it and act on it.
to “take action,” even if it’s the tomers of what great satisfac-
Whatever your situa-
wrong action. tion they are getting from your
tion, do not cut your prices.
Studies show that product or service.
Price cutting is al-
Revitalize your
more than 75 per cent of people Whatever action you
ways the wrong decision, and
saddles and tack for
are afraid to leave their comfort take, be sure you monitor it
even quick reaction can seldom
zone when it comes to business, closely. If it turns out to be a
save you once the downward
Spring. It’s time to
residence or investments. wrong decision, you can take
spiral has started. clean, oil and polish!
They simply will not action quickly to correct it.
When you cut your
“We search
take action in an effort to im- While you are
prices, everyone and every-
out better
prove their business or their taking action to increase the
thing suffers. First your image
Great prices on
values for
financial status. sales of the product or service,
is damaged and that leads to
our
Twisted X Boots!
At the same time, which is producing the best
a lack of confidence in your
customers.”
70 per cent of all business profit margin, you can also
product or service, which leads
decisions made by the most be taking action to eliminate
to a reduction in sales, which • High Quality
successful business people are inventory of poor profit margin
leads to a strain on you and your Saddles and Tack
Bunkhouse Leather
incorrect. items or costly activity. Focus
ability to continue to satisfy
• Repair & Custom Work Saddles and Tack...
And while that sta- on your particular niche is al-
customers.
• Custom Chaps
Supurb Quality and
tistic would make you think
• Western & English Saddle
ways the best policy, so define
Being afraid to leave
Fitting & Repair
Craftsmanship!
everyone is on the road to ruin, and refine exactly what is the
your comfort zone (in action) is
it is only a problem for those essence of your business.
like trying to hold water in your
Stop in and smell the leather!
We also carry used saddles &
who don’t take action. Boarding stables, for
cupped hands. The water will
Hours: Mon.-Fri.: 9am - 6pm tack...great for home decorating!
Researchers report example, always have a single
trickle through your fingers and
Sat.: 0am - 5pm
that while most decisions are factor, which draws the most
is soon gone.
wrong, the ability to take action customers, while a lot of the
You must act to keep
and correct them is what makes services or supplies are sig-
a new and better supply of wa-
the person a success. nificant cost factors. Are your
ter coming in.
No matter what horse customers there for social ac-
Do something; even
business you may be in today, tivities, for the educational op-
when it’s wrong, it’s right!
the economy is depressed, portunities, for access to trails
spending has slowed and re- or because of the reputation
Don Blazer teach- Buy DIRECT from Yanta Farms and $ave
covery appears in the distant of the trainers and riding in-
es “The Business of Making
future. structors available? Whatever
Money With Horses”, one of
What can you do? the reason, one factor will be
17
HorseCoursesOnline.com
Take action! Now is producing more income with
equine study courses
the not the time to “freeze up.”
Study your business
“I want Yanta Hay!”
and find out what part of the
business is generating the most
income. Now examine that
income and make sure it has
SADDLES, TACK
a good profit margin. If it has
a poor profit margin, continue
Chaps, Western Decor, Antiques & More!
400 acres of irrigated coastal,
searching to find what segment
fertilized after every cutting
of the business has the best
profit margin.
Got Bling?? Handmade Estate Jewelry Buckles...
according to soil analysis to
When you’ve isolated
each one unique and beautiful!
the single thing in your business
maximize nutritional value
that is generating the most
profit, take some action. Laura A. Vickers
Do you need to re-
Phone (512) 858-7338
vamp or improve the way you
Contact: Scott Yanta 210-288-8140
are marketing that segment
of the business? What about 100 Brookside Drive @ Ranch Road 12 N, Dripping Springs, TX E-mail:
yantafarms@aol.com
changing your appeal to poten-
E-mail:
laura@truebluecowgirl.com
tial customers, highlighting the
high profit margin product or
Web:
www.truebluecowgirl.com
Exoticos Salvajes Inc.
Import and Export of Horses to Mexico,
Central and South America
We take care of everything, including certificates,
USDA, customs and transportation
30 Years of Experience
Indoor Stalls - Outdoor Pens (30’x30’) - Covered
Importación y Exportación de Caballos Stalls with Runs - 150’x300’ Lighted Arena
a México, Centro y Sud América
Dressage Arena - Jumping Area - Two Round Pens
Two Hot Walkers - Full Care - Feeding Twice Daily
Daily Turnout (Except Weekends) Lighted Wash Area
Lighted BBQ & Picnic Area - 24-Hr Surveillance
Riding Lessons - Horse Training
FULL
CARE
Located approx. 5 minutes from Loop 410 at 13901 Hwy 90 West - just
BOARDING
outside San Antonio. Visit us at:
www.t-slash-barranch.com.
Openings
available
now
Call 210-677-0502
40 Acres of
Daily Pas-
ture
Turnout
(830) 796-4764
305 Blackbuck Road - Bandera, TX 78003
E-Mail:
solitaireranch@indian-creek.net
Visit us at:
www.HorseGazette.com Page 7
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