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knowledge
ttglive.com
Mystery Shopper
from Londonderry
The mystery shopper visited two agencies in Londonderry, on a Monday
afternoon. They then selected a website from a Google search for “St Lucia
holiday”, and a company advertising on Teletext
iStockphoto
This week’s challenge:
The mystery shopper asked for a 14-night all-inclusive
trip for two adults and two children to St Lucia over
Easter 2010. Beach-front four-star hotel requested.
CHALLENGE AT A GLANCE.
Who: Budget: £6,000 Where: St Lucia
Seal the deal
Party on: Gros Islet Friday Night Shiver me timbers: The natural Bird watching: St Lucia’s Due North: Several of St Lucia’s
Street Party is St Lucia’s longest- harbour of Marigot Bay was once national bird is the Jacquot. resorts are in the north of the
running street party. It’s a hotspot a hideout for pirate ships. It also Once endangered, its numbers island – a transfer of up to
for locals and visitors who dance served as a setting for the film are now rising after increased two hours from the airport.
to DJs and devour barbecue Dr Doolittle, making it a nice protection. Suggest a trip into Suggest a helicopter transfer
pork, chicken and seafood. day out for children. the rainforest for a sighting. or car-sickness tablets!
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators
on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys, and no further details or information can be
disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which
channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel
firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
SMS Text Specialists for the Travel Industry
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a73 Generate repeat business and interest in your brand...
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www.txttravel.com a73 Use TXT Travel to build your own travel database...
For more information: Text the word Travel plus your Company Name to 60075 and one of
our team will contact you or E-mail
sales@txttravel.com
32 29.01.2010
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