04-07 market focus 27/10/08 15:13 Page 7
In the meantime, Las Vegas steals many of the
headlines as it continues to open spectacular 2007 2006
resort hotels, dazzling shows and other
attractions. The number of UK visitors to
the desert resort last year grew by 5%
friends/ friends/
to 409,000. relatives relatives
“We expect similar growth
this year,” says Russell Meara,
14%
personal
12%
personal
senior UK sales and marketing
airlines computer airlines computer
manager for the Las Vegas
Convention and Visitors
directly 39% directly 42%
Authority. “Even though the cost 20% 18%
of the flight is obviously
increasing because of fuel
surcharges, hotel rates in Las Vegas
travel agent travel agent
are so reasonable when compared 27% 28%
with somewhere like New York. You can
still go to Las Vegas for £499 for three or
four nights and stay in a top hotel. It’s a great
Info
message for operators to push.”
Sources
marketing manager, Lee Burns. “Colorado is
Operators report increasing demand for other
used by UK
proving popular this year as more people realise it
major destinations such as New York, California
visitors for
is not just a ski destination but a fabulous place to
and New England, and a resurgence in business to
planning
visit in summer, too. Clients are also booking more
the Deep South. Lesser-known areas such as
Montana, Wyoming and North Carolina are also
US trips
add-ons as they want to try out more experiences
and explore the great outdoors. It’s a matter of
increasing in popularity as repeat visitors look to making people aware that they can book
get off the beaten track. excursions and soft adventure trips before they
“Florida, New York and Las Vegas continue to be arrive in the US.”
our big sellers and that is where we are
concentrating most of our expansion for next All statistics are from the US
year,” says Funway Holidays’ product and Department of Commerce
GREEN MEANS GO.
In a world of heavily trafficked “ecotourism” destinations, more people are turning to The Florida Key & Key West. Here you can have miles
of unspoiled mangrove shorelines, off-the-beaten-path hiking trails and fascinating wildlife – all to yourself. What’s stopping you?
fla-keys.co.ie
7
TTG Knowledge USA October 2008
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