Celebrity Cruises p8 v2 6/1/09 09:19 Page 8
Celebrity Cruises
Q&A
Michael English
Michael joined Royal Caribbean in 1991 and recently
became head of field sales for Celebrity Cruises &
Azamara Cruises. He brings a wealth of cruise
knowledge and a passion for the industry to the
position. He is often to be found teeing off on the golf
course in his spare time and he’s a long-standing and
devoted member of the Toon Army!
WHAT DIFFERENTIATES CELEBRITY WHY DO YOU LIKE WORKING FOR
CRUISES FROM LAND-BASED CELEBRITY CRUISES?
HOLIDAYS? The product and the people. Celebrity is a very
On a cruise you get to experience the unique young brand to the UK market and the chance
opportunity of visiting a number of different to position Celebrity as the premium cruise
ports in one holiday, and on Celebrity Cruises brand of choice is an exciting opportunity.
Michael’s top
you get to do this in the best way possible –
our cruise line is nothing short of luxurious. WHAT DOES THE INTRODUCTION
tips for selling:
Our accommodation features a wide range of OF SOUTHAMPTON AS A DEPAR-
high quality spacious en-suite staterooms and TURE PORT FOR CELEBRITY ECLIPSE ■ Sell the idea of cruising to every
suites. All are appointed to an exceptionally MEAN FOR THE UK MARKET? potential customer – I can guarantee if
high standard and include a stateroom atten- Having Celebrity Cruises’ newest and most you talk cruise to every customer you
dant plus a host of other extras. The quality of contemporary ship sailing from Southampton will sell more cruise holidays.
food and alternative dining options along with in 2010 is an opportunity for many more
the onboard entertainment provides a wealth people to try a cruise for the first time. With ■ Sell the benefits of the inclusive
of choice that simply isn’t available elsewhere. all its innovations, the quality of this ship will holiday. With the dining options,
astound returning guests and experienced luxurious accommodation,
WHAT SETS CELEBRITY CRUISES cruisers that have yet to sail with Celebrity. entertainment and onboard
APART FROM THE COMPETITION? activities it is great value!
Celebrity Cruises is consistently ranked as WHAT WILL THIS SOUTHAMPTON
having the best cruise ships in the world, with DEPARTURE DO FOR CELEBRITY ■ Celebrity is currently offering some
our unrivalled service, attention to detail, CRUISES? fantastic price savings including Early
award-winning cuisine and not to mention Having Southampton as a departure point will Booking Offers and Onboard Credit.
our Elemis AquaSpas, which are the envy of further cement Celebrity’s growing reputation Talk to your key account managers
the seas! Celebrity Cruises prides itself on its as the cruise line of choice for the traveller about how you can sell these most
ongoing commitment to innovation – as part looking to have a unique holiday experience. effectively.
of this commitment all the new Solstice Class
ships will showcase such features as The Lawn WHAT WOULD YOUR CRUISE OF A
Club, as well as a Hot Glass Show and the LIFETIME BE?
AquaClass staterooms. With Celebrity heading back to Bermuda, a
Contact details
golf cruise is certainly high up on the list. With
For further details contact
SUM UP CELEBRITY CRUISES IN its superb beaches, world-class golf courses and
Michael English on 01932 834294
ONE SENTENCE the added bonus of sailing out of New York, or menglish@rccl.com
A unique holiday experience which exceeds Bermuda would be my first choice, particularly
www.cruisingpower.co.uk
our guests’ expectations. if I could share it with great friends and family.
8
published in association with Royal Caribbean Cruise Line A/S
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9