ASA’s Strategic Plan Finalized in March
“
We evaluated the strengths and weak-
nesses of the ASA, the opportunities we
have, and the threats we face, and used
this information to draft a plan
interviews with numerous individuals and groups within the ASA.
”
.
Bock Rodriguez Utts “We evaluated the strengths and weaknesses of the ASA, the oppor-
tunities we have, and the threats we face, and used this information
E
ight areas critical to the future of the ASA are targeted in the
to draft a plan,” said Rodriguez. The draft plan was reviewed by the
association’s strategic plan below, adopted by the Board of
board on November 30, 2007, and then circulated widely among
Directors at its March 2008 board meeting. “Membership
the ASA membership for review and comment.
growth, public awareness, visibility and impact in policymaking,
Mary Ellen Bock, past-president of the ASA, appointed and
meetings, publications and information needs, education, financial
charged the task force. “We wanted a process [that] was thorough
status, and organizational efficiency were identified by ASA stake-
and thoughtful and an outcome [that] provided a living document
holders as key to the success of our association,” noted Bob
to provide direction to the leadership of the association,” Bock said.
Rodriguez, director of Statistical Research and Development at SAS
“The work done by Bob Rodriguez and the task force accomplished
and chair of the Strategic Plan Task Force.
this very effectively.”
Rodriguez led the task force (which included Nick Fisher of
Rodriguez expresses thanks to the many members who submit-
ValueMetrics Australia, Jessica Utts of the University of California-
ted comments about the draft strategic plan and to all those the
Davis, Gerald Gates of the U.S. Census Bureau (retired), and Ron
task force interviewed as it collected the data needed to prepare
Wasserstein of the ASA) on a year-long process that included
the draft. ■
Strategic Plan for the American Statistical Association
Theme Background Objective Strategies
A strength of the ASA is the mix of members from business/industry,
(a) Conduct a systematic
government, and higher education. However, permanent membership
Make membership attrac- review of the knowledge
in the ASA has declined annually since the mid-1990s. At the same
tive to students, young and skills needed by these
time, there is widespread concern that the ASA does not serve the
statisticians, applied groups; (b) work with
Membership needs of applied statisticians (including master’s-level statisticians) and
statisticians, quantitative appropriate committees,
Growth other nonacademic groups. Opportunities for meeting these needs
analysts (in areas such as sections, and chapters to
include a program for individual accreditation and serving as the place
financial services), and develop and implement
to go for information useful to general statistical analysts. A challenge
government statisticians products and services to
for the ASA is to reach out to underserved groups while continuing to
meet these needs
serve our traditional constituencies.
(a) Develop and imple-
ment a comprehensive
public awareness plan,
identifying our various
audiences, devising mes-
The field of statistics suffers from lack of visibility and identity in spite
sages for each, and using
of ever-increasing demands for statistical analysis in areas of science,
Stimulate public aware- appropriate vehicles to
government, and business that rely on massive databases and infor-
Public ness of the role of statis- reach those audiences; (b)
mation technology. A weakness of the ASA is that it is not the “face of
Awareness tics and statisticians in strengthen the ASA’s ability
statistics.” The ASA should become a primary source for the media on
issues that affect daily life to advise the media and
events that involve statistical issues and for management in business
respond to media requests;
and government on the role and value of statisticians.
(c) continue to develop
collaborative relationships
with statistical and other
scientific associations
4 AMSTAT NEWS MAY 2008
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