VISITOR PROFILE AND MARKETING


MARKETING


New Start Exhibitions are marketed extensively across abroad range of media. Using a co-ordinated marketing and PR campaign exceptional visitor numbers and quality have been generated year after year.


The show marketing includes;


TELEVISION ADVERTS In terms of audience reach there is no better medium to attract


visitors to the event.


RADIO SPOTS Breakfast and drive time commercial radio spots generate registrations and increase visitors to the show.


PRESS ADVERTS National and regional newspapers in both Scotland andWales


carry prime location adverts aimed at both SME and New Start sectors. A “pull out and keep” supplement is used in the week before the show to highlight the full range of opportunities available at the show.


DEDICATED PR Working with local, renowned agencies New Start Exhibitions


use a series of interviews, articles, surveys, competitions and topical news releases to ensure the event enjoys highly visible media attention in the months before the shows. Previously we have generated more than £1.2million worth of coverage for a single event.


INTERNET, EMAIL AND SOCIAL MEDIA CAMPAIGNS Individual show websites are extensively promoted, and are


packed full of show news, features and reasons for visitors to register and visit. The sites drive thousands of potential visitors to register each year capturing priceless data. New Start Exhibitions have built vast databases of new and growing businesses who are kept informed and involved through email newsletters and social media channels. These increase in frequency and interaction in the weeks before an exhibition to create a huge virtual buzz around the opening of the event. Potential visitors are emailed a digital showguide with full details of all the exhibitors, seminars, workshops and features in the week before a show to increase attendance and boost awareness of exhibiting companies.


INFORMATION LEAFLETS More than 200,000 information leaflets are distributed across


a vast network of partner organisations, advisors and business centres. The detailed leaflet highlights show features, seminars, workshops and exhibitors driving quality visitors to attend.


BILLBOARD AND POSTER SITES Billboards, posters, bus backs, train stations and taxi screens all


encourage visitors to attend the show.


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