Shower Trays & Enclosures
Continuing Growth T
he shower category of the bathroom market is predicted to continue its growth
over the last 10 years with a 4% increase in 2016. Lifestyle changes together with returning rises in disposable incomes, are expected to be significant factors in generating replacement shower sales, with consumers upgrading to more modern and aspirational products. The market has changed considerably over the
last 3 or 4 years with some major brands falling victim to the challenges of low cost producers mainly from overseas. It is those who invest in new product development and who do not sacrifice quality for price who will continue to succeed. Product development has seen new ideas.
Comment by Daniel Lillis Commercial Director, Ideal Bathrooms
Chunky frames, thick trays and cumbersome handles are things of the past. Smoked and mirrored glass are new looks taking over from “modesty” glass. Trays in black, slate and even certain colours are becoming popular to create a different look. Enclosures have moved to silver and white profiles, and in response to the appeal of black trays, are now being offered with black profiles too. As trays have become shallower, and even recessed, enclosures have compensated by
increasing height, with 1900 or 2000mm now standard. Consumers are also keen on enclosures with smoother mechanisms, soft close doors and the reassurance of thicker profile 8mm glass. There is a clear trend towards walk-in wetrooms,
advances in smart technology for shower controls and demand for inclusive design products as people are living longer and preferring to live at home. The shower market is no longer an add-on to the
bathroom but has a market in its own right and offers excellent opportunities to attract new business to showrooms with displays of modern, high quality, design conscious shower enclosures.
u For more information, please call 0800 634 2600 or visit
www.idealbathrooms.com
Think Showers, Think Ideal Bathrooms T
o meet the increasing demand in the marketplace for showers, Ideal Bathrooms
have grown their showers portfolio substantially over the last year, having become national distributors for April Products and Just Trays. Ideal Bathrooms stock the full range of April
Products enclosures and trays at all their distribution centres for next day delivery to 99% of mainland UK. This stockholding represents an ongoing investment of over a quarter of a million pounds to cover 190 product SKU’s. With over 100 years in the bathroom market, April Products are a great
partner for Ideal Bathrooms, with both benefiting from excellent reputations for outstanding quality and service. Just Trays is the UK’s largest shower trays
manufacturer, producing over 230,000 units a year, and is currently investing over £1million in new machinery at its Leeds factory. Priding itself on quality, innovation and customer service, Just Trays wanted a very strong national distributor partner to understand and reflect its views. It has appointed Ideal Bathrooms, firmly believing they will represent the brand with the same pride and passion as it does itself.
Ideal Bathrooms’ Commercial Director, Danielle
Lillis says “These two appointments have greatly strengthened our overall enclosures and trays offering – a key development in our business strategy. These additions now give our customers access to even more great showering brands.”
u0800 634 2600
uwww.idealbathrooms.com
BKU SEPTEMBER 2016 21
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