TECHNOLOGY JOURNEY


• 20% uplift in turnover £1m per year


• Tripling fleet to 400 units • 1 million bits of data processed a year


“So when we won the job, that would ultimately start us on the path to dramatically expand the business, we focused on a three point plan, which in order of priority revolved around People, Finance and Technology.


“To get the first and most important people element right, we relied heavily on our connection to the farming community, which we had nurtured since we first started the business in 1995. To this day, we continue to hire and train a large number of individuals from the agriculture sector, which has help us even as a much larger business, to build on our family values and overall work ethos.


“This is reflected in the times when, for example, adverse weather has impacted a job and we put out a call for extra help that sees staff from all over the business mucking in. “It is this attitude that forms the bedrock of our decision making as a business. For me, we have always needed to be able to work with people that understand how our business operates, when we need support and what they can do to help.


“So when we were making our key investment decisions for the W.I.E.A.R job, we went out to the market for not just a lot of equipment and technology, but for a sustainable equipment


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