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T


he Pure Footwear offering will showcase everything from expert designer heels,


high-street casuals and international staples. Returning brands to the area include Unisa, Fly London, Moda in Pelle, Aspiga, Birkenstock, Caprice, Peter Kaiser, Cara, Ten Point, Zaxy, Lofina, Ska and Lacoste Footwear.


British footwear brand, YULL, will be


showcasing a collection inspired by British and Irish heritage using traditional tweeds in a range of 3 different colours. Block heels are designed for practicality, detailed with gold buckles and leather straps, making the footwear modern and stylish. YULL will be joined amongst other British brands such as Cocorose London and Ravel.


International footwear brands to Pure London


are Superga, Sendra Boots, Imelda’s Secret, Lofina, Luara Vita, Pikolinos, and Alpe who are just a few of the brands looking to present their collections into the UK market.


Following its highly-acclaimed and applauded


inauguration at the August show, the Premium Footwear Brands area will return again this season, offering a unique and an exciting way of presenting must-have collections from a variety of high-end footwear brands.


Premium brand, Auldey will showcase a range


of elegant, original and modern shoes, created with quality fabrics, intellectual design as well as comfort and practicality. The Auldey brand combines design, quality and natural fabrics within its collection.


The next edition of Pure London will take place from 14-16 February 2016, organised by i2i Events Group. For more information or to register to attend, please visit: www.purelondon.com


Auldey will be joined by niche designs set to inspire independent buyers looking for something different. The line-up for Premium Footwear Brands includes Chie Mihara, c..doux, Imelda’s Secret, United Nude, CREL, Marita Moreno, Paco Herrero, Cocorose London and Camper.


Pure London will showcase the finest in capsule


collections from emerging brands, while the launch of Pure Menswear will cater for mid-to- premium high end brands with a unique and exciting mix of brands, for the first time.


British footwear brand Jacksin will be on show


in February 2016. Incorporating a true gentlemen’s personality with the spirit of hand- made craftsmanship, Jacksin aims to provide high quality shoes with competitive pricing.


“Pure London is an ideal platform to network with like-minded business people. Being a start-up, the show will help us create opportunities to take our business to the next level. I am looking forward to promoting our brand and values at the show.” Satya Singh, Managing Director


. Fellow menswear brand, Shackleton will be


showcasing their first footwear range, displaying a full collection of knitwear, outerwear, footwear and accessories for the first ever time at Pure London. “We’re really pleased to take part in the first edition of menswear at Pure London. It will be one of the first opportunities for us to show our first complete collection, including knitwear outerwear


, , footwear and accessories.


We have quite an established direct following at the moment and Pure London is a great opportunity for us to raise our profile into the fashion trade market.” Simon Middleton, F


ounder and Creative Director


.


JANUARY 2016 • FOOTWEAR TODAY


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