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Anticounterfeiting | additives


As supply chains become more global the threat of counterfeit production grows. A range of new additive technologies can provide valuable brand and supply chain security. Jennifer Markarian reports


Taking on the counterfeiters


Globalisation and complex supply chains have led to an increase in counterfeit products across a wide range of industries. Counterfeiters are also becoming ever more sophisticated and a counterfeit product may be very diffi cult to identify, so OEMs and brand owners are employing a variety of solutions – from labels with unique identifi cation numbers to additives that provide unique markers – to provide assurance that a product is authentic (or to prove that it is not).


Layering protection “Layering of solutions continues to be not only a trend but a necessity as counterfeiters advance in their trade,” says James Petrie, marketing director, PolyOne Color & Additives in North America. “A single solution is economical, but in many cases leaves a product vulnerable to counterfeiting. There are several exam- ples of brands targeted by counterfeiters who now have up to eight different security and authentication layers including a mix of overt, covert and forensic solutions.” Because counterfeiters continue to get better at


recognising and replicating existing authentication technologies, producers must also continue to evolve their anticounterfeiting measures, adds Petrie, who notes that PolyOne continues to expand its Percept solutions and to translate advancements from one region to another. “As an example, we are currently translating a light-sensitive technology that we have had success with in Europe to the United States, while at the same time working with new technologies in Asia


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to complement our existing offering. The process also works both ways as we continue to develop and translate emerging technologies from North America, such as DNA tagging in polymer substrates, to other regions of the world.” Many companies are being driven to protect their


products because they have experienced profi t or market-share loss due to counterfeiting, adds Sarah Skidmore, marketing manager at Plastics Color Corp. Plastics Color’s Mibatch taggant additive is being used as part of a multi-layer solution that may include a taggant embedded in the polymer material and taggant or other anticounterfeiting measures in the package. Plastics Color partners with SICPA, which provides security inks and other product protection solutions, to meet specifi c customer needs.


Beyond the brand Growing areas seeking anticounterfeiting protection include some luxury products as well as pharmaceuti- cals and medical devices. “The benefi ts of anticounter- feiting solutions are not limited to brand protection,” says Skidmore. “For automotive and medical applications, consumer safety comes into play. Protecting against liability and ensuring that your product meets specifi c requirements are valuable.” In the pharmaceutical and medical device industries, government


Main image: TruTags’


silica-based microtags


provide covert and overt


protection in


anticounterfeit- ing plastics applications


Below: Multi-layered


anticounterfeit- ing measures will typically be required to provide full product


protection,


according to PolyOne


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