TALE FIN
THE PATH TO PADDLING
MORE IS OWNING LESS. PHOTO: FRANZ ORSI
PRACTICING PARETO’S PRINCIPLE
One reason paddleboarding is so popular is because it meshes so well with our hustle bustle lives. It’s easy to grab your board, paddle, leash and PFD and be on the water as soon as the rain stops and the warm sun peaks through the clouds. SUP, for the most part, is what I call a grab-and-go sport, like trail
running and road cycling. You can do it just about anywhere at a mo- ment’s notice. If, of course, you already have a board and the gear. My neighbor keeps track of how much his car costs him per month. He spreadsheets fuel mileage and repair costs. He uses this data to project how long it will be before repair bills and failing fuel economy dictate financial prudency and replacing his Yaris with a newer model. Based on his projections, he then starts squirreling away cash so that when the day comes he has accumulated enough to cover the full purchase price. He is a freak of economics and likely the only one in the country who does this. For the rest of us, it’s unlikely when the time comes to buy a new
truck or upgrade to a carbon race board we’ll have a chubby piggy bank to take to market. No sir, we’ll up and drive to the car dealership and choose a model that offers a low interest rate and manageable monthly payments. While a few paddlesports dealers can now ar- range financing, it is certainly not the norm. So if something strikes your fancy on these 292 pages, please allow me to offer some helpful financial advice along the lines of Pareto’s Principle. While Vilfredo Pareto didn’t own a paddleboard, one could assume
the 1890s Italian economist probably spent some time standing and paddling the canals of Venice. Pareto is famous for observing that 80 percent of income in Italy was received by only 20 percent of the
32 PADDLEBOARDING || Annual 2016
Italian population. With the help of management consultant Joseph M. Juran, Pareto’s Principle has evolved into what is now simply called the 80:20 Rule. In business, 80 percent of income often comes from 20 percent of clients. Farmers get 80 percent of their pumpkin yields from 20 per- cent of their seeds. You get the idea. This popular financial manage- ment tool is also the war cry of personal life coaches marching us toward simplicity. When I realized I get 80 percent of my fun from 20 percent of my stuff,
Pareto and I started cleaning house. Hello Craigslist. Goodbye snow- board. Goodbye lead climbing rack. So long dirt bike. I sold off 80 percent of my seldom-used things and took that money and reinvested it in the 20 percent that I enjoy more, and more often. I de-cluttered my gear closets, my garage and my life. Now I feel less guilt and I enjoy what is left because I’m using these things more often. Because I’m paddling more often I’m in better shape, and my skills and confidence are higher. And I’m happier because I’m spend- ing more time surrounded by enthusiastic people who are having as much fun as I am. As you browse our Paddling Buyer’s Guide make a list of the perfect
boards and equipment that will make your dreams come true. Then make a second list of everything you can eliminate from your home, garage and your life so that you have the time and money you need to live those dreams. Scott MacGregor is the founder and publisher of Rapid Media. He's in the office about 80 percent of the time.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250 |
Page 251 |
Page 252 |
Page 253 |
Page 254 |
Page 255 |
Page 256 |
Page 257 |
Page 258 |
Page 259 |
Page 260 |
Page 261 |
Page 262 |
Page 263 |
Page 264 |
Page 265 |
Page 266 |
Page 267 |
Page 268 |
Page 269 |
Page 270 |
Page 271 |
Page 272 |
Page 273 |
Page 274 |
Page 275 |
Page 276 |
Page 277 |
Page 278 |
Page 279 |
Page 280 |
Page 281 |
Page 282 |
Page 283 |
Page 284 |
Page 285 |
Page 286 |
Page 287 |
Page 288 |
Page 289 |
Page 290 |
Page 291 |
Page 292