40 SENIOR LIFESTYLE 18 OCTOBER 2015 Homecare, Healthcare & Mobility
Prime Fiſty supplements – new for the over-50s
Prime Fiſty is a new range of advanced nutritional healthcare supplements, designed exclusively for the needs of the over-50s. A survey carried out by Prime Fiſty of
1,000 over-50s, -60s and -70s revealed that the number one priority for older adults as they age is to remain active and mobile. Tey also want to maintain energy levels through the day. Tis means looking aſter our musculo-
skeletal health, which is all about bone strength, healthy joints and, of course, ensuring our muscles are in tip-top condition too. Te facts are plain and simple: • Older adults, especially women, lose bone density/strength as they age, but this can be guarded against by ensuring they get the right nutrients.
• Joint problems are also a common ailment among the over-50s, but these can also be managed with the right nutritional inputs.
• Muscle strength and muscle mass are critical as we age. Most people don’t realise that we lose around a quarter of our muscle mass before 65 and this accelerates further, unless we do something about it. We also need more protein and more exercise to inhibit this.
• Diet studies tell us that over-50s are also not getting the recommended allowance of many nutrients in their diet, including vitamins D, E, C, folate, riboflavin, zinc and potassium. Protein intake was also found to be too low in many older adults to support declining muscle mass.
Based on data from scientific diet and food intake studies, each Prime Fiſty product meticulously formulated, using
is ingredients that are chosen to help support four key areas:
Strong bones Calcium and vitamin D for frontline support. Vitamin K, magnesium and zinc for additional bone health support. Vitamin C, manganese and copper for tendons, ligaments and cartilage.
Healthy joints Glucosamine and chondroitin are the main joint-support ingredients, along with hydrolysed collagen and hyaluronic acid. Vitamin C, manganese and copper also support tendons and ligaments and help produce collagen.
Maintaining muscles Te highest quality whey/milk protein for muscle health. Added leucine for ageing muscles. Vitamin D, potassium, magnesium and calcium for maintaining muscles.
Fighting fatigue Vitamins B1, B2, B3, B6, B12 and folate for fighting fatigue. Co-enzyme Q10, involved in
Exclusive readers offer – 25% off. Visit
www.primefifty.co.uk and use discount code 003SL. Also available in Tesco Extra, Co-op Pharmacy/Well Pharmacy, Amazon and leading independent pharmacies and health food shops.
energy conversion. Vitamin C and iron for forming new red blood cells.
Prime Fiſty is the only targeted range of nutritional supplements for the over-50s in which each product has been formulated with a particular health area in mind. • Prime Fiſty is new — and it’s different. • Prime Fiſty is the only company dedicated to the health and wellbeing of the over-50s and beyond.
• Prime Fiſty is a targeted product range, designed to focus on specific areas — it’s not simply a multi-vitamin product.
• Prime Fiſty is offering complete health solutions, not just single ingredients.
• Prime Fiſty formulations are all created by scientists.
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