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Simulating one step at a time


Maplesoft has expanded beyond symbolic computing to mathematical modelling and simulation, as


Gemma Church reports in the second of her series of company profiles


M


aplesoſt has been in business for more than 25 years and remains one of the top players in the mathematical soſtware space. Te


secret of the company’s longevity is simple: it responds to the marketplace and adapts its soſtware to meet the needs of its increasingly diverse customer base. Tis adaption, built on its solid technical foundation, gives Maplesoſt a strong presence in a wide range of industries that previously would have never considered sourcing a modelling and simulation soſtware solution. Maplesoſt is best known as the manufacturer


of the Maple computer algebra system and MapleSim physical modelling and simulation soſtware. Its suite of soſtware products is widely used within academia by a range of technical disciplines to solve complex problems and by


26 SCIENTIFIC COMPUTING WORLD


scientists and engineers to model systems in order to get their products to market as quickly as possible. Te company began life as a research project at


the University of Waterloo, in Ontario, Canada, in the early 1980s. It evolved from this academic inception and found a market within the wider scientific community before moving into the engineering sector. Nowadays, its customers work within a


diverse range of sectors including the aerospace, automotive, defence, electronics, energy, entertainment and financial service industries. More than 90 per cent of the world’s universities and advanced research institutions have also adopted Maplesoſt’s soſtware to enhance their education and research activities, according to the company.


The user experience At the heart of the company’s enduring success is its ability to recognise and adapt to its users’ needs as its original niche market transformed into a mainstream customer base. In recent times, one of the ways this has been achieved is by optimising the user interfaces (UIs) of the soſtware to balance an intuitive user experience with the complexity of the systems sitting behind the simulations. Tis allows Maplesoſt to target those industries that are relatively new to the world of modelling and simulation, while allowing experienced users to fully access their required level of complexity. Laurent Bernardin, executive vice-president


of research and development at Maplesoſt, told Scientific Computing World: ‘Our tools have become increasingly sophisticated to improve the productivity of our users quickly. Te technology finds ways to take all that mathematical power and guide the user to that end product without them getting lost in the technology.’ ‘It is about making the tools as simple to use


as possible, but also making sure there are no barriers in place to stop the user from drilling down to the levels they need,’ Bernardin added.


@scwmagazine l www.scientific-computing.com


Maplesoft


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