news
Survey reveals increase in ‘Golf Rounds Played’
S
ports Marketing Inc. has announced increased figures in its ‘Golf Rounds Played’ study for the first quarter of 2015
compared with the previous year. SMS Inc. has confirmed that the New Year
has started positively for the sport, building on the conclusions of 2014 when golf participation finally stabilised. The average number of rounds played increased by 14% in the first quarter of 2015, compared to the same period in 2014.
encouraging start to the number of rounds played, with the Midlands displaying the greatest increase on 2014 (33%). February was also much drier than the same period 2014, and as a result all regions enjoyed increases in the amount of golf being played in excess of 30%. During this time the Cricket World Cup began with coverage starting in the mornings, however this did not have an impact on GB golfing figures. March 2015 was relatively cold and wet vis-à-
vis 2014, and also a month which saw a dramatic culmination in an exciting Six Nations rugby campaign where the final game attracted a TV audience of around 10 million viewers. Both happenings were key factors in all regions suffering decreases in golf rounds played, with the exception of the North region which boasted an increase (5.7%) in contrast to 2014. Richard Payne, senior manager of sports
The above average temperatures and the
generally drier weather in January 2015 meant that all regions, except Scotland, enjoyed an
accounts at Sports Marketing Surveys Inc said: “This increase of 14% in the first quarter is fantastic news for the industry. This new data offers an encouraging insight into the future of the game, and we hope to see similar promising figures leading into the summer months before The Open returns to the home of golf at St Andrews in July.”
Lynx Golf becomes a Foremost Approved Supplier
L
ynx Golf has announced it has come to an agreement with Foremost to become an Approved Supplier from May 1st 2015. The golf brand, which has a history of Major-
winning success in golf, will also enter Foremost’s Elite Marketing Programme in January 2016 aſter only two years back in the marketplace.
Speaking on behalf of Foremost, company
director Andy Martin said: “We are delighted to welcome Lynx as an Approved Supplier. The team there have done a great job re-launching the brand and we very much look forward to working with them.” The brand has also announced it has recently
expanded its headquarters by purchasing adjacent buildings to include additional facilities for custom-fitting, a state-of-the-art simulator and additional office space. “Lynx has been on a mission to get back to the
level of fame and recognition it once enjoyed in its pre-Millennium heyday”, explained Stephanie Zinser, CFO of the private, family- owned company. “The fact that we are physically expanding in
conjunction with our entry into Foremost dovetails beautifully for us and underlines the real growth that we are seeing. People are
4 SGBGOLF
starting to demand Lynx products which is a huge boost as it marks our public campaigns such as our LynxLoveStory TV advert. Once they have then tried our products at demo days, they are far from disappointed.” The retail sector has found it easy to like Lynx
in its new guise, with a new and innovative colourful range of products covering all sectors of the market, from the new junior clubs to the innovative Boom Boom products at the flagship end of the range. “Foremost are far-sighted,” explained Steve
Elford, CEO, “in that they have been quick to spot the enormous product as well as profit benefits we can offer their members, and with customer service that is also unrivalled in the industry, we are proud to be a new member for this year and beyond. “It is very gratifying for a British organisation
like Foremost to be giving such staunch support to one of the few fellow British companies in golf, and we look forward to playing a positive role in bringing back some life, enthusiasm and profit to a sporting sector that has for too long been neglected by non-British participants.”
www.lynxgolf.co.uk
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