Paolo: “With our new product range we have very much focused on advances in technology and fuel


efficiency. We know that when it comes to operating costs, fuel consumption is at least 30% of our customers’ expenditure, so bringing this down or leveraging the value of every litre, is essential to their success.


“A good example of how we have used, technology, in conjunction with our ongoing research and development programme to improve fuel consumption, is the new Cat 336FL XE Hybrid Excavator. As the second generation of hybrid excavator, in line with our XE range of wheel loaders, we have engineered this machine to deliver high levels of productivity for a 25% fuel consumption saving compared to its predecessor.


“In other areas we have really concentrated on customer feedback and the different demands from our wide and varied markets. For example for the UK, where many operations run on a ‘price per hour’ basis, we have developed the Cat 313FL GC Hydraulic Excavator to minimise the cost for this type of life cycle value work. Ideal for the plant hire


sector, we have already seen orders taken from UK customers for this model.”


Highlighting technology as a key priority for the UK market, Paolo added: “In an age where many customers are already using jobsite management tools such as ProductLink™, we have recognised that there is a real hunger for technological innovations that facilitate both fleet and individual machine performance.


“With this in mind, we have introduced enhancements to our Caterpillar Grade Control, AccuGrade™ and pay load management systems, all of which are aimed at helping operators measure and optimise jobsite productivity.


“What is great to see is the appetite the UK market now has for these kind of advanced technologies, with end users of all types now taking advantage of what we call our EMSolutions offering. So for customers focused on combining technology with class leading fuel consumption, the new range of equipment we have launched will help to reduce operating costs, increase productivity and ultimately improve profitability.”

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