VISITOR Total Visitors:


BREAKDOWN:


84,500 27,100


Industry professionals Average age 57,400 Public ABC1


43 73% TOTAL


DEMOGRAPHICS:


71% 63%


Spent all day at the show 68% Bought at the show


Consider ASI the most important show for their business


£42,000 Average income


TOTAL


VISITORS 2015: 71% Male


GLOBAL VISITORS:


Visitors from over 60 Countries


Don’t attend other motorsport exhibitions


28%


WHO ARE WE REACHING?


590,000 237,733,552 50k 19k


Website visits Reach Likes Followers NETWORKING


INNOVATION NEW PRODUCTS FINDING NEW SUPPLIERS


RESEARCH ON A PURCHASE EXPLORING BUSINESS OPPORTUNITIES


MOTORSPORT


WHY THEY CAME?


14-17 January 2016 NEC


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8