Home Care & Repair
The Fridge of Your Fantasies Swift Appliance
Pleasant and the surrounding area. However, owner Nancy Swift considers her most important job to be helping her customers choose the appliance
S BY BRIAN SHERMAN
that’s right for them. “Our main goal is to educate our customers,” said
Swift, who opened the business in July 2012 after relocating to the Lowcountry from New Jersey. “We want to sell them something that will fit their needs, rather than just selling them an appliance. We spend the time to make sure they understand exactly what’s out there.” Customers, who come from as far away as Summerville, North Charleston and Hanahan, can see most of “what’s out there” in the Swift Appliance showroom in the East Cooper Plaza Shopping Center. Te business carries major brands, including Whirlpool, Jenn-Air, Frigidaire, General Electric, KitchenAid, Waste King, Marvel, Bertazzoni, GE Monogram, Lynx, XO, Blomberg, Bosch, Samsung, Sharp and LG. Swift Appliance has many items in stock, and anything that has to be special ordered won’t take long to arrive. Swift, who sells both to residential homeowners and builders, pointed out that she is the only Bosch Benchmark dealer in Mount Pleasant. Te new line of Bosch products, introduced last year, includes side-opening wall ovens, already popular in Europe but still relatively rare in the United States, as well as steam convection ovens. “Te Bosch Benchmark line offers the little things that
make your kitchen that much better,” Swift said. Regardless of which brand her customers choose,
WIFT APPLIANCE CARRIES just about every brand of washing machine, dryer, range, oven, freezer, refrigerator and dishwasher, has its own experienced in-house installation team and offers free delivery in Mount
Swift’s highly-qualified installers will be able to make it fit in their kitchen, whether the job includes cutting granite, modifying cabinets or even running gas lines. Te company doesn’t depend on subcontractors to do the work. “You’re not going to get that from anyone else. Most companies sub out their installations. We can retrofit pretty much anything,” Swift said. “It’s one-stop shopping. We can do everything.”
Tat includes in-home consultations with potential customers to determine exactly what they want, whether what they want is possible and approximately what they can afford. Swift said she also looks out for her customers’ financial
health. For instance, she said if she knows a manufacturer will be offering a rebate in the near future, she’ll suggest that the customer wait before making a purchase. “We work for our customers and make sure they get the best bang for their buck,” Swift commented. Swift’s dedication to customer
service extends to its business hours – the store is open seven days a week.
Nancy Swift considers her most important job to be helping her customers find the appliances that are right for them.
Another way Swift helps her customers is by keeping up with trends in the appliance industry. She pointed out that many people are choosing gas over electricity and that energy-
efficient induction cooking surfaces, which provide quicker and more evenly distributed heat, are become increasingly popular. Induction cooking has been around for decades, but it’s only become affordable for most people in recent years. She added that potential buyers are showing a lot of interest in top-load, high-efficiency washing machines. And, as far as colors are concerned, white is trendy “but stainless steel is not going away.”
Swift Appliance is located at 625 Johnnie Dodds Blvd. in Mount Pleasant. To find out more, visit
www.swiftappliancesc.com or call 843-388-7283.
www.MountPleasantMagazine.com |
www.DanielIslandHomes.com |
www.MountPleasantHomes.com
Photo courtesy of Swift Appliance.
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