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Golf by Terry Matthews-Lombardo, CMP


Countdown to a Successful Golf Tournament


A checklist to get you started Think about the player experience and build excitement Rely on the expertise of the golf pro at your venue


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deally, this all starts at least six months out from desired date, but many times courses need to be reserved much earlier. Addi- tionally, many title sponsors are verbally secured in the beginning of each calendar year for budget reasons. By all means, use the checklist below as a starting point remembering that successful planners will always make it work within their given time frame. 1. Pick your course/negotiate the contract. Tip: Remember player skill levels when considering course options. 2. Choose a theme, and identify your immediate goals for having this event: company goals, attendance estimates, sponsor possibili- ties, budget considerations.


3. Make the announcement! Publish the dates, price and location as early as possible and include those details with all your promo- tions. Tip: Build some excitement by issuing a challenge or offering a good incentive to register early such as a free golf clinic or new pair of golf gloves to the first ten registered.


4. Gather your sponsors. Address what your monetary goals are and also what you are offering in exchange for a title/primary spon- sor as well as other levels.


Tip: Getting that top sponsor early in the game usually paves the way for others to quickly follow. Bonus Tip: Make sure all sponsors are compatible with each other!


5. Think about the player experience from start (arrival) to tee off, to what they see and experience on the course and then the after-glow party, reception or meal. Then think about what you could do to add fun or better player engagement throughout the process with things like trivia contests or pop-up challenges sent via a game app.


6. Build excitement as you meet milestones like ‘now fully sponsored!’ or create some funky team competitions from among your at- tendees. “Best goody bags ever” will get their attention, too!


7. Monitor your registrants and make sure you’re getting all the necessary information onto one form such as handicaps, team 64 MIDWEST MEETINGS SPRING 2015


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