The Power of Brand “The world is a book and those who do not travel read only one page.”


Augustine of Hippo


With the global reach of the iconic yellow rectangle, visiting school groups to the National Geographic Museum at the National Geographic Society’s Washington D.C. headquarters have come face-to-face with


full scale models of all three of NASA’s Mars rovers, the recently rediscovered Spinosaurus, or any of National Geographic’s hundreds of real-world Explorers. As part of National Geographic Live’s programming, these globe-trotting adventurers return often to headquarters to present to school groups about their work, recently welcoming Kobie Boykins, one of the Curiosity rover’s key system designers, or Dr. Robert Ballard, ocean explorer and locator of Te Titanic. National Geographic Live also delivers beautiful, “gymnasium-sized” maps that can help teach classrooms a variety of subjects.


Te Henry Ford began as an educational institution when it opened in 1933 as the Edison Institute. Education is still at the core of the institution’s work in many forms, most significantly with the


presence of the Henry Ford Academy. “A public school in a public space,” the Academy maintains a unique partnership with the Wayne County Public School System and Ford Motor Company. Te Henry Ford also welcomes over 200,000 school visitors every year, who learn first-hand about the American spirit of innovation, ingenuity, and resourcefulness through the destination’s five sites. “No other city felt the 2008 recession like Detroit,” adds chief learning officer Paula Gangopadhyay. “We realigned our vision to meet the needs of the day. Innovation, the engine of the economy, is at its core of our institution and is infused into countless programs.” One of those programs is the new weekly show on CBS “Innovation Nation,” connecting our past innovations to today’s leading innovators.


Situated in the heart of Midtown Manhattan, the Sony Wonder Technology Lab is operated and fully-funded by Sony Corporation of America, the U.S. subsidiary of Sony


Corporation. “Te Lab is a dynamic interactive museum that introduces people of all ages to the many aspects of science and technology through a rich, educational hands-on experience,” states Karen Kelso, Executive Director of the Sony Wonder Technology Lab. STEM (Science, Technology, Engineering and Mathematics) is infused into every aspect of the Lab’s programming and its programs are designed to support current New York Department of Education science and technology curriculums. Te Lab also hosts the FIRST (For Inspiration and Recognition of Science and Technology) Robotics Competition showcase, where local high school students present their award- winning robotic creations.


Neighboring the world headquarters, the Caterpillar Visitors Center enjoys unmatched access to some of the globe’s leading scientists and engineers. In addition to the visiting


talent that presents on-site as well as helps develop its educational materials, the Visitor Center boasts six working construction vehicles, including the 336E H Hybrid Excavator, and the six associated simulators that train their operators, all of which school groups can hop inside and explore. Much of the curriculum focuses on the development and education of Caterpillar’s variety of STEM-focused fields, even including the company’s job board at the end of a field trip. More than a 1,000 job titles are displayed, and students frequently ask to apply for any open positions at the Visitor Center.


Photo courtesy of Sony Wonder Lab


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