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n 1998, at age 35, Guadalupe Guerrero quit her job as a custodian in Acamboro, Mexico, left her daughters (then 7 and 12) with relatives, and journeyed to San Francisco to build a new life. She worked 12-hour days, six days a week at a Berkeley restau- rant, cooking, cleaning, and cashiering—all for $5 per hour.


I


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But she persevered, and 32-800


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MIRACLE SUPPORT FOR YOUR KNEES Magnetic therapy has been used by the Chinese for centuries to help improve circulation, reduce swelling & relieve pain. Our miracle imported knee support is crafted with layers of washable polyester/spandex for warmth and 32 - 800 gauss internal magnets that are believed to help provide relief from stiffness and fatigue in joints and muscles. 9”L x 51


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Magnetic Knee Support _____Knee Support(s) @ $9.99 ea. $


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after two years, Guerrero, now 51, saved enough money to bring her daugh- ters to the U.S. She worked at the restaurant for 12 more years, eventually earning $9 per hour. But then, in 2012, one of her regular customers asked her: “Why are you working for someone else’s dream? Why not work for your own?” Guerrero had always loved cooking, watching her mother and


GUADALUPE GUERRERO “


SAN FRANCISCO, CALIF. IF YOUR RESOURCES


ARE LIMITED, LOOK AROUND


TO SEE WHAT SORT OF HELP IS AVAILABLE. THERE’S MORE THAN YOU’D EXPECT.


grandmother make traditional Guanajuato dishes, such as tamales with an entire fish inside and thick tortillas topped with seasoned ground beef and/or cactus. When a friend recommended La Cocina, a Bay-area nonprofit


Dept. 70126


Name Address City


Daytime Phone # Email Address


“kitchen incubator” (one of 150 nationwide) that helps immigrant women start food-related businesses, she was on her way. With the nonprofit’s help, Guerrero drafted a mission statement, perfected tra- ditional recipes, designed a website, and obtained a license for her company, El Pipila, named for a Mexican war hero. After a busy year of preparations, Guerrero launched El Pipila at


the San Francisco Street Food Festival in August 2012. Tens of thou- sands attended the event, and her stall was packed. “My vision is to be the best authentic, regional Mexican food pro-


ST Zip


vider in the Bay area,” she says. “I am happy because for the first time in my life, I am working for myself.”


12 | NOVEMBER 2, 2014 © PARADE Publications 2014. All rights reserved


“


Dept 70126 © 2014 Dream Products, Inc. (Prices valid for 1yr.)


GUERRERO BY ROBIN JOLIN


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