ffee
upermarket Retail/Supermarket ining Casual Dining Pubs
5.8 1.05
QSR Coffee 3.3 3.34 2.41
5.8
3.3 3.34 2.42
2.41
9.69 9.97 7.97 8.03
L FSR Total NSL FSR 9.14 9.07 Leisure Travel & Leisure
ce/Education Workplace/Education
QSR Coffee 2.42
9.69 9.97 7.97 8.03 9.14 9.07 5.77 1.05
1.05
5.77 1.05
Casual Dining Casual Dining 4.24 4.47 Pubs
Retail/Supermarket Retail/Supermarket Pubs
1.79
Total NSL FSR Total NSL FSR 7.57 7.51 Travel & Leisure Travel & Leisure
Workplace/Education Workplace/Education
QSR Coffee 1.96 2.04 3.55
1.96 2. 3.57
3.55
9.74 10.03 7.17
7.17 1.78
3.
4.24 4. 9.74 10 7.57 7. 7.26 1.79
7. 1.
Restaurant and casual dining
ALL DAYPARTS Average individual spend per visit
ALL DAYPARTS ALL DAYPARTS
Average Individual Spend per visit 10
8 6 4 2 0 Average Individual Spend per visit
YE Jun 13 YE Jun 14
Total out of home 2013 – £4.54 2014 – £4.57
YE Jun 13 YE Jun 14
Restaurant and casual dining SALES (£000s)
SALES (000s)
2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000
0
2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000
0
Total out of home SALES (000s)
2013 – 49,391,560 2014 – 50,376,670
YE Jun 13 YE Jun 14
YE Jun 1 YE Jun 1
before [June 2013],” says Lavenant. “People are eating more meals out but the average spend is less because the meals tend to be lower priced. This arises because, during the recession, people cut back on impulse things and reserve eating out for a special occasion or a Saturday night. Now, they’re trending back into the idea of ‘let’s just have something’.”
Responding to customer expectations Across the entire spectrum, there are a few aspects of the eating out experience that today’s consumers simply won’t accom- modate. “Consumers are increasingly look- ing for both value and quality (or at least the semblance of both) – expecting a lot from
their eating out experience,” says Lavenant. “Value here is not referring to ‘cheap’, but a combination of factors such as price, promo- tions and customer experience. We are see- ing customers dropping visits where this is not provided.”
Ashby believes the social aspect of eating
out is also becoming more important. “The modern diner searches for excitement, dif- ference and creativity and feeds off the ability to uncover something a little bit new. Restau- rants are now both the provider of tasty food and drinks as well as a social experience.” Jonathan Segal, CEO of international hos-
Giraffe
www.thecaterer.com
pitality company The ONE Group, agrees: “Informality, interaction and sociability are all increasingly important; people are look- ing for an all-encompassing experience, and so the atmosphere, vibe and energy of the restaurant have become as important as the meal and the service.” It’s the operators that are nimble and can respond to these changing priorities, he believes, that are succeeding and will con- tinue to succeed in the future – for example, casual dining restaurants. “Where, histori- cally, concepts have been rigid and less ver- satile, today the casual dining sector is far more responsive to providing what custom- ers are seeking, rather than working to a sin- gle classic product,” he says. “This plays to the increasing trend for guests to seek high quality but informal dining occasions.”
7
Casual dining traffic fast on the up
Overall, we’re eating out more often, with the number of visits to restaurants in the UK up by 1.3%. Eating out chains are doing much better than their independent counterparts, while casual dining outlets, again, are seeing the most significant growth, and not just over the last 12 months. According to the NPD Group, while visits to casual dining restaurants over the last year are up 2.6%, traffic has increased (as of the year ending March 2014) by an incredible 11.6% compared with five years ago. That means 47 million more visits to casual dining restaurants now than in 2009. Back to the last 12 months, visits to chains
are up from nearly 5.6 billion in 2013 to almost 5.9 billion in 2014, while visits to independents are markedly on the decline, a decrease of nearly 3%. In fact, across the board, excepting full service restaurants, visits to chains have increased, while the number of consumers visiting independent outlets is down in almost every category, with the only exceptions being quick service sandwich outlets/bakeries and full service restaurants.
Source: NPD Group September 2014 | Restaurant Insight Report
QSR Food
QSR Sandwich/ Bakery
QSR Sandwich/ Bakery
Casual Dining Retail/
Supermarket QSR Coffee
Travel & Leisure Total NSL FSR Pubs
Casual Dining Retail/
Supermarket QSR Coffee
Travel & Leisure Total NSL FSR Pubs
Workplace/ Education
Workplace/ Education
QSR Food
QSR Food
QSR Sandwich/ Bakery
QSR Sandwich/ Bakery
Casual Dining Retail/
Supermarket QSR Coffee
QSR Food
Travel & Leisure Total NSL FSR Pubs
Casual Dining Retail/
Supermarket QSR Coffee
Travel & Leisure Total NSL FSR Pubs
Workplace/ Education
Workplace/ Education
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