06 l June 2014
www.psneurope.com
news EUROPE Pro Sound Awards: over to the judges… By Jon Chapple
THE LOBBYING period for the 2014 Pro Sound Awards closed on 31 May, and the awards team are currently hard at work going through your entries to create a definitive list of finalists for the big night at Ministry of Sound, London, on 25 September.
Early signs point to
exceptionally strong showings in the Marketing Initiative, Best Theatre Sound and Best Permanent Installation
UNITED KINGDOM Technical innovation honoured at Radio Academy Awards
The 2014 Radio Academy Awards focussed mainly on programming and talent but also highlighted technical achievement, reports Kevin Hilton
A SYSTEM that allows advertisers to connect directly with radio listeners to deliver commercials and information more targeted to individual tastes won the Technical Innovation Award at the Radio Academy Awards, presented at the Grosvenor House Hotel in London on 12 May.
The Absolute Radio team collect their award for Best Technical Innovation for InStream, which the Radio Academy judges praised for offering “genuine innovation”
Absolute Radio’s InStream system won the Gold prize for what the judges described as “enhancements to listening…
whilst also creating genuine innovation for the commercial model of the company.” The technology, designed by a team headed by lead application specialist Ben Matthew, combines “opt-in privacy data” with live online streaming. The principle is that listeners log in and share information about their location and interests while they are listening to Absolute Radio. As a result, they receive additional services, including
HQ audio streams, more music and advertisements, intended to target them more directly. The judges added: “At a time when commercial radio is challenged by online competitors [we] were particularly impressed with the data input and commercial benefits that InStream brings to advertisers whilst ensuring the listeners’ needs are enhanced and remain as the focus.”
www.radioacademyawards.org
categories, with competition also particularly fierce for the Best Studio and Live/Touring Engineer of the Year gongs.
Stay tuned for the finalists! (Coming soon to a PSNEurope near you…)
Early bird tickets are still available for £79 + VAT, and include access to the Pro Sound Awards Pre-Roll, our early evening session of lively panel-style discussion, new for this year!
www.prosoundawards.com
Last year’s inaugural Pro Sound Awards: lots of fun
Photo: Karwai Tang
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