Clinical innovations Wound management


providers outside the main hospitals and easier access to the more remote geographical areas, of which there are many in New Zealand. The Capital and Coast District Health Board (which covers


the Wellington region) collaborated with us to provide images and design expertise to tailor the campaign for the New Zealand audience. First, Do No Harm (FDNH; www.firstdonoharm.org.nz) is a clinically-led patient safety campaign group focused on promoting safer care across the top half of New Zealand’s North Island. FDNH assisted in the present campaign by providing expertise and feedback on the posters and the template for the patient information leaflet. Achieving the NZWCS’ 2013 STOP Pressure Injury Day campaign goals was not going to be possible without funding for design and production of the resources. This was generously provided by four commercial device and dressings companies whose logos appeared on the posters, and whose representatives also assisted in distribution.


OUTPUTS AND OUTCOMES Using simple key words and images associated with pressure injury prevention, we produced 4000 adult- [FIGURE 1A] and 150 child-specific posters [FIGURE 1B], 10 000 stickers, and 4000 patient/carer information leaflets [FIGURE 2]. Amounts of each had to be estimated as the


[A] www.nzwcs.org.nz


STOP Pressure Injuries


Avoidable using SKINS


S K I


N S


SURFACE: Make sure you are on a supportive surface KEEP MOVING: Change your position often INCONTINENCE: Keep dry and clean NUTRITION: Eat healthily and drink frequently


SKIN INSPECTION: Check for discolouration and soreness including under or around medical devices


Help us to work together to prevent pressure injuries


Eat and drink well Stay clean and dry Keep moving


Check skin for discolourat ion or soreness including under and around medical devices


sponsored by


Help us to work together to prevent pressure injuries


Figure 1. Using simple key words and images associated with pressure injury prevention, the New Zealand Wound Care Society developed [A] adult- and [B] child-specific posters.


level of interest could not be predetermined. Electronic files of these resources were also made available for download from the NZWCS website, alongside other informative links, at http://bit.ly/1inYOQP A number of challenges emerged in relation to the dissemination of the educational materials. FDNH distributed widely across their region, however there were some stumbling blocks with company distribution. This was especially problematic where access to healthcare professionals within certain hospitals was limited. Nonetheless, the participating companies managed to overcome many of the difficulties and even organised couriering of materials. Unfortunately time ran short in the planning of engaging with local media but this is back on the agenda for the 2014 campaign. The response of the resource materials was in the main


positive. The adult poster was well received with its simple message, however there was some feedback that the photos were too graphic to have up in a public place and not all health areas recognised the concept of care bundle acronym “SKINS”. We underestimated the popularity of the child poster, which was well received by healthcare professionals. Unfortunately, we did not seek or receive any public feedback but, again, this is something else for the 2014 “to do” list.


[B] www.nzwcs.org.nz


STOP Pressure Injuries


Wounds International Vol 5 | Issue 2 | ©Wounds International 2014 | www.woundsinternational.com


11


Adapted from: NHS MIdlands and East; Capital & Coast DHB


Acknowledgement: Capital & Coast DHB


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