Releasing Wild Success Presented by PGAV DESTINATIONS


Sometimes it seems like zoo-goers are a whole different breed. Tey are generally more educated, more ethnically diverse, and earn higher incomes than other attractions guests, but understanding how zoo guests operate can teach us about guests at all types of attractions.


Zoos are one of the most popular attractions in America, with almost half of all attractions visitors in the country having visited a zoo in the past 2 years. According to the AZA, over 150 million people visit accredited zoos and aquariums annually. Tat’s more than all professional sports combined!


So, what gets Americans excited to go to the zoo in the first place? What would make their experience more exciting and more appealing? What would get zoo-goers to come back again and again? To answer these questions, PGAV Destinations commissioned H2R Market Research to perform a nationwide online survey of attractions visitors in March 2011. Te survey was completed by 505 respondents and has a +/- 4.4% margin of error and 95% confidence interval.


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