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Crested Golf Bags helping boost profits
C
rested golf bags are proving increasingly popular with club members and visitors according to Sun Mountain.
The golf bag brand has seen year-on-year
growth of 20% in sales of its crested bags as it seeks to help PGA Professionals boost their profits. A key reason for the growth is a new fabric
technology that allows club logos and elaborate patterns to be embroidered on cart and stand bags without harming performance. “New technology means that our H2NO bag
stays waterproof even when we add the most complex logos,” said Matt Hazelden, head of sales in Europe. “The addition of the club or resort logo offers PGA Professionals extra value
and increases their profit potential. We also offer a club logo service to decorate the Pro Shop that has helped many customers liſt annual bag sales,” he added. Among the satisfied customers is Simon
Peaford, head professional at Walton Heath, where at least seven waterproof carry bag colour options are on display. “The power of the club logo is very strong and the crested Sun Mountain waterproof range is proving extremely popular with many of our members right now,” he said. Similarly, David Jones, head professional at
Royal Wimbledon, stated: “We have a great display of Sun Mountain crested bags that has certainly helped generate extra sales. But ultimately, it comes down to the quality,
ECCO Golf grows hybrid category
ECCO has introduced four versions of its Tour Hybrid model for Spring/Summer 2014. Now offered in a brogue version – as well as traditional, two-tone and embossed saddle options – each Tour Hybrid model combines technological
advancements with that handcraſted look. “Millions of players worldwide dress in a very traditional manner on the course, and there’s no reason they shouldn’t be able to be part of the hybrid
revolution,” says Michael Waack, head of Global Golf at ECCO. “We continue to pioneer new trends and see massive growth potential by fulfilling this clear need in a manner that only we can do.” Like all ECCO shoes in the hybrid category, Tour Hybrid is built atop the E-
DTS outsole that has approximately 100 moulded traction bars and 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide Tour-quality grip.
www.eccogolf.co.uk
Getting back to basics for Abacus A
bacus Sportswear has launched its Autumn 2014 collection, which focuses on a ‘back to basics’ concept, combining classic styles with traditional autumnal
colours. The new range is reminiscent of
the ‘casual chic’ trend of the 90’s, drawing inspiration from Abacus Sportswear’s initial collections, when the company was set up in 1991. Warm reds and cobalt blues own
the collection, which is set against a monochrome black-and-white backdrop. Colour blocking and two-tone looks feature throughout, echoing the activewear and athletic trends on the world’s Autumn 2014 fashion catwalks. Chris Mattsson, designer at Abacus Sportswear, said: “In the new
collection, we have revamped staple golf pieces and updated signature garments to appeal to the modern day, active golfer.
28 SGBGOLF
performance and appearance of the bag with the logo, which is simply fantastic.”
www.brandfusionltd.co.uk
“We spent time exploring our customers' needs to rediscover the style
DNA that makes abacus a leading golf brand centering on a ‘Back to Basics’ theme.” She added: “All the pieces in our
Autumn 2014 collection incorporate our Swedish roots, combining style, design and functionality, and encapsulate the ‘Freedom of Golf’ brand ethos of abacus.” Abacus Sportswear’s Autumn
2014 Collection also includes a new range – The Resort Collection – aimed at golfers who enjoy balmy winter temperatures and warmer year-round climates. Made up of capris, shorts, skirts and UV protection polos, it has been
designed to address the increasing demand of abacus products in regions such as the Far East, Australasia and America’s warm coastal states.
www.abacussportswear.com
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