March 2014
www.tvbeurope.com
TVBEurope 29 Systems Integrators Werner Osselaer, Studiotech Forum
Osselaer: We will not surprise you
if we mention streaming, IP-based infrastructure and archival. Robinson: Definitely technology
which supports asset monetisation. All customers are now trying to sweat their assets so OTT and second screen applications are a lot more visible. Wainberg: Apart from the usual, such as Digital Archive, MAM and shared storage, we see greater demand for technologies over IP and the PAM/MAMs for small environments of, say, two to five seats.
Dusil: Throughout 2013, 4K was not on the radar for most of our clients, but we anticipate a ramp-up of requests near the end of 2014 and into 2015. This includes both OTT and broadcast projects. For broadcasters in particular, a 4K channel commands high bandwidth real-estate — it will take up the equivalent of four HD channels, or up to 24 SD channels. At the moment, the business case is not strong enough to justify the investment. On the flip side, we anticipate that OTT providers will be the first to adopt 4K, since
“Our feedback from broadcast clients is that they are not really interested in 4K in the short term — they’ve only recently moved to HD”
Kevin Moore, Eurotek Ireland
Have you seen significant interest in 4K installations?
Baumanis:Yes — from ‘big’ international players who want to be amongst the first ones! As for regional level customers — they are not so keen on 4K. The main problem is lack of real-life business- oriented production systems availability. People understand that ‘cinema’ style 4K production is not the way to go — just mention shallow DoF, which is a problem for live sports events — and they are waiting for manufacturers to come up with systems where they can re-use part of existing equipment and operate as before. Cleaver: Not really, there are still too many unanswered questions about the use of 4K in television. It looks fantastic as a demo, but there are a lot of practical problems in both its content and its distribution. We do find that we are being asked to look at considering infrastructure that will cope with it in the future.
delivery over the internet affords more flexibility. Moore: Our feedback from
broadcast clients is that they are not really interested in 4K in the short term — they’ve only recently moved to HD. There is some interest from the post houses, but this is largely led by the fact that that relative cost is not hugely higher than 2K. I think the OB companies are interested and will probably adopt 4K when they are doing their next refresh, if the camera systems are ready for mainstream. Phillips: To date, there has only been a passing interest in 4K with customers seeking views on its likely success and whether to invest now. At the moment, there are still a number of uncertainties over the technical standards and very limited methods of delivering 4K. The best practice is to consider making sure any investment now allows a future upgrade to 4K with the minimum outlay. For example, making sure the infrastructure is based on fibre-optic. Robinson: The industry will move
towards 4K content capture in a similar way it moved to HD content capture. Broadcasters may not be broadcasting in 4K to any large extent
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