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Yarn Shop Day


Get involved with the Love Your Yarn Shop Campaign from Aceville Publications On Saturday 3rd


May 2014, yarn shops across the UK will be celebrating Yarn Shop


Day, the fantastic new initiative from leading publications Let’s Knit and Let’s Get Crafting.


The event, the first of its kind, is supported by the industry, and with extensive media coverage behind it promises to boost the profile of bricks and mortar yarn stores. Each store that signs up to the campaign is encouraged to host its own special events, including anything from free tea and cake to star appearances by big industry names. It’s a chance for yarn shops to remind their customers of the fantastic, irreplaceable, personal service they provide.


Let’s Knit editor Sarah Neal explains the concept, “As knitters ourselves, we know the value of a good yarn store. As well as providing the unequalled pleasure of buying yarn off the shelf, they offer experienced face-to-face advice and are often a communal meeting place for likeminded crafters. The Love Your Yarn Shop campaign is aimed at alerting consumers to the benefits of supporting these stores.”


Let’s Get Crafting editor Ella Johnston agrees, adding, “We know that the crafty community will really get behind Love Your Yarn Shop and Yarn Shop Day and look forward to celebrating our local stores – a truly valuable resource for knitters and crocheters.”


For more information on how to get involved, visit;


LET’S KNIT BLOG


February 2014 - 7


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