30 MusicWeek 17.01.14 MUSICWEEKAWARDS 2014
CATALOGUE MARKETING CAMPAIGN
WHO IS ELIGIBLE? This award is open to any team working to generate interest in classic or rereleased musical works – including Greatest Hits/Best Ofs.
JUDGING CRITERIA • Innovation in rerelease • Engagement of both loyal and new fans • Commercial performance • Reactivation of media interest
PREVIOUS WINNERS 2013: Rhino – Fleetwood Mac, Rumours 2012: Rhino – The Smiths boxset 2011: EMI – David Bowie, StationToStation
ARTIST MARKETING CAMPAIGN
WHO IS ELIGIBLE? This award is open to all marketing teams tasked with giving artists and releases impactful reach both across the UK and internationally.
JUDGING CRITERIA • Exploitation of multimedia • Audience engagement • Content innovation
PREVIOUS WINNERS 2013: Virgin – Emeli Sande, Our Version Of Events
2012: XL – Adele, 21 2011: Parlophone – Tinie Tempah, DiscOvery
PR CAMPAIGN
WHO IS ELIGIBLE? This award is open to all public relations teams tasked with giving music exposure through multiple media channels.
JUDGING CRITERIA • Ability to build perpetual interest • Use of multiple media formats • Digital innovation • Overall coverage
PREVIOUS WINNERS 2013: Murray Chalmers – The Stone Roses
2012: Purple – Adele, 21 2011: Dawbell – Take That, Progress
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