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CROWDSOURCING
FOCUS 31
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rowdsourcing represents everything that traditional market research dreams of being. It enables businesses to tap into key stakeholder groups (such as
customers, new target segments or employees) to help them understand what they want them to do – and why – before they implement change within their business. It can also be utilised to gain feedback on changes they have already made.
Automotive industries have already harnessed the potential of crowdsourcing to spectacular effect.
QUESTION? Are you crowdsourcing
your way to the right answer? by MATT SEVENOAKS © 2013 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative, a Swiss entity. All rights reserved.
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