WHAT DO YOU CALL A GUY WHO STARTS AN ARENA TOUR SETTLEMENT AT 4.30PM ON THE DAY OF SHOW?
(answer below)
When your Tour Accountant turns up – and leaves – with the band, that’s because he wants to be in the band. That’s not settling a show – that’s a bookkeeping exercise. Cost effective? Hardly.
“Before anything else, preparation is the key to success” (Alexander Graham Bell). Trust a Scot.
Many UK sold-out arena tours (15+ shows) are capable of generating another £100K of net income – without any noticeable reduction in the quality of the end product: however, to realise that additional income, you’re going to have to be way ahead of the game. Are you tough enough?
Remember: once your show is into “overage”, it’s your Artist’s money that, in the main, is being spent – in many cases (surprisingly) before you know it. Are you quite cool with that? Don’t be thinking you’re going to get it back when your Tour Accountant then waltzes in at soundcheck.
The name of the game is surely not to have the most expansive (expensive) show on the road: the name of the game is to be doing it in twenty years time – and still to be turning a profit.
Without question, we are in the business of entertainment: but, dynamics need not be dynamic$. Creating the impression that it’s a “scatter-cash” tour will only further deplete your bottom line.
Nevertheless, if your Artist insists on alighting from a helicopter at the start of the show, then let’s at least use the chopper for band transport – and have the co-pilot sell merchandise during the show!
Me? Well, if I hadn’t become seriously diverted (thinking I was the saviour of football) you wouldn’t be reading this now. That doesn’t change the fact that I can show you the money. I may not be the pin-up of many foreign promoters – however, Artist managers think I’m positively fab.
"The fans come primarily to hear the music: what's with the fifteen trucks?" (Jake Duncan)
90% of you (correctly) suspect your touring costs may be too high, but you don’t know where to start. Start here.
www.showtimerocks.com
(answer: Ben Dover)
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