pavarotti THE MAN
“I think a life in music is a life beautifully spent and this is what I have devoted my life to”
· the best-selling classical artist in history
· Held one of the longest recording contracts in the history of the music industry with DECCA
THE MUSIC
· Essential Pavarottiwas the first ever classical album to reach the #1 position in the UK Pop Charts, remaining there for 5 weeks
· The Biggest and fastest-selling classical record of all time, The Three Tenorssold 15 million albums
THE LEGEND
· over 100 million albums sold · Six-time Grammy award winner
· holds two Guinness World Records: one for receiving the most curtain calls (165) and another for the best-selling classical album (The Three Tenors)
THE Campaign
· 50 years since his debut British appearance (Sunday Night at the London Palladium) · 50 years since his debut at the Royal Opera House, Covent Garden (La Bohème)
· The 50th
year since Pavarotti signed and released his first recording with Decca · Extensive TV advertising campaign
· First ever online campaign engaging his widespread audience (Nessun Dorma has had over 65 million YouTube views)
· Promotional campaign involving his widow speaking about the great man himself THE 50 GREATEST TRACKS
50 outstanding tracks celebrating 50 momentous years of music and 1 exceptional talent
Out 2nd September
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