Show Directory sponsored by
UNIVERSITY SHOW PLANNER WEDNESDAY JUNE 19TH
Licensing in Emerging Markets: A Focus on China and Brazil
Speaker David
Diesendruck President Redibra
What’s a Celebrity Worth? Speaker
George E. Williams Managing Director
LMCA Asia Speaker
Jose Henrique Martins President Panini Brazil
TIME: 10:15am – 11:30am LOCATION: Tradewinds D
The panel will give an overview of the dynamic potential of licensing outside North America in two of the world’s fastest growing territories - China and Brazil. Experts with many years experience of licensing in these territories will discuss the market dynamics and the potential growth.
Speaker Jenny Koo
Director, Service Promotion Hong Kong Trade Development Council (HKTDC)
Moderator Roz Nowicki
Executive Vice President of Global Sales and Retail Twentieth Century Fox Consumer Products
TIME: 12:00pm – 1:15pm LOCATION: Tradewinds D
The right of publicity that gives rise to endorsements and celebrity branding at all levels differs from other types of licensing in several ways. A celebrity’s brand or right of publicity can grow exponentially as the celebrity develops and enhances his or her image. The panelists will discuss how to place a value on these rights throughout various contexts in the licensing industry.
Speaker
Larry W. McFarland Partner
Kilpatrick Townsend Advanced Licensing Strategies Speaker
Weston Anson Chairman Consor
TIME: 12:00pm – 1:15pm LOCATION: Tradewinds ABC
This seminar will explore some of the different strategies utilized by licensors, licensees and retailers to grow their businesses. We will also look at best practices from some of the leading companies in the industry. Our expert panel will discuss their own strategic approaches to licensing and share ideas that are sure to make your licensing endeavors more lucrative.
Speaker
Cheryl Rubin President
Powerhouse Branding Crushing the Counterfeiters Speaker Dustin Finkel
VP Licensing, Marketing, & Strategy Famous Brands Intl
Speaker Michelle Jacobs
Executive Director of Brand Development TIME INC.
TIME: 1:45pm – 3:00pm
Moderator Stu Seltzer President
Seltzer Licensing Group LOCATION: Tradewinds D
This seminar will take a practical approach to how to address the epidemic counterfeiting problem, focusing on doable domestic steps that companies can take. We’ll address what the government can provide. The discussion will also cover a basic plan of attack one goes through when a counterfeiter is fi rst confronted, from cease-and-desist letters to DMCA takedown letters.
Speaker Ken Taylor
Chairman, President and CEO Marksmen, Inc.
How to Evaluate a Children’s Property Speaker
Tamany Vinson Bentz Attorney
Venable LLP Moderator
Joshua Kaufman Partner
Venable LLP TIME: 1:45pm – 3:00pm LOCATION: Tradewinds ABC
Not all content produced for kids can make a successful transition from TV show, book or app to lucrative toy and ancillary product lines. So what characteristics make a children’s property ideal for licensing and what questions should licensees ask to get the whole picture? This panel of expert licensees and licensors will draw on their decades of experience in the kids biz to provide a checklist for potential property partners.
Speaker Anna Hewitt
Head of Licensing Walker Books UK
Speaker Lynn Smith
Director of Business Development Ruckus Media Group
Apparel and Footwear to Home Decor, Beauty & Beyond: Strategies for Licensing Fashion Brands
Speaker
Nancy Fowler Co-Founder
The Licensing Shop Inc. TIME: 3:30pm – 4:45pm Moderator
Lana Castleman Editor
Kidscreen/iKids LOCATION: Tradewinds ABC
Fashion licensing is the largest sector in the $185 billion licensing market and represents $40 billion at retail. Drawing on their experience, Stacey and the panel will discuss effective strategies when taking fashion brands beyond clothing and accessories into new product categories. There are many routes to market - brand collaborations, diffusion lines, expanding international distribution or retail exclusives? Learn how to choose the right partners to make it work.
Speaker
Jamie Salter CEO
Authentic Brands Group Speaker
Matt LaFone Sr. Director of Product Licensing Jibbitz and Children’s Footwear
Speaker Rick Platt
Group President Sequential Brands Group Moderator Stacey Campot
Fashion Sales Manager Advanstar Licensing
Continued on page 16
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